How to Optimize Your LinkedIn Profile in 6 Easy Steps | Entrepreneur

September 3, 2024September 2, 2024 ~ knjohn ~ Leave a comment

With more than 1 billion users in 200 countries worldwide, LinkedIn is currently the largest professional networking platform. So, whether for professional networking or job search purposes, it’s more important than ever to customize and optimize your LinkedIn profile. Similar to advertising, visitors to your profile page will likely spend just a few precious seconds to form an opinion, so it’s imperative that everything is clear, concise and on-message. Fortunately, LinkedIn has a robust feature set that enables a lot of customization. Unfortunately, many on the platform overlook key parts of their profile, in some cases not including them at all and often not optimizing what’s there.

As you craft your LinkedIn profile, the fundamental objective to keep in mind is that you want to clearly articulate four things in a concise and quick-to-digest manner: who you are, what you are doing professionally, what you have done and what you are looking for — especially for those who are job hunting. You should remove anything that does not contribute to any of these points

Why I Choose to Publicly Share My Startup’s Business Data on LinkedIn — And Why You Should Do the Same. | Entrepreneur

July 9, 2024July 8, 2024 ~ knjohn ~ Leave a comment

LinkedIn is a wacky place. Next to business updates from the world’s largest companies, you’ll find posts like “Today, I proposed to my fiance. Here’s what it taught me about B2B sales.” Insightful recaps from industry conferences are juxtaposed with generic, AI-generated thought leadership boosted by engagement pods. And don’t get me started on the endless barrage of irrelevant cold pitches.

Still, if you’re an entrepreneur, LinkedIn is the place to be. Its unique business-oriented nature sets it apart from other social media platforms, offering an unparalleled opportunity to communicate with your customers, business partners and potential team members.

LinkedIn is testing a new, paid ticketed events service | TechCrunch

September 28, 2021September 27, 2021 ~ knjohn ~ Leave a comment

LinkedIn earlier this month unveiled a new push around creators to bring more original content (and engagement) to its platform, but that’s not the only effort they are making to bring more activity to its networking site. TechCrunch has learned and confirmed that LinkedIn is also running a test around events — specifically, paid events.

We were first passed code related to the events test via a source who asked to remain anonymous: The code pointed to LinkedIn selling tickets, as well as those organizing the events having a dashboard where they could monitor how those sales are going, how much they are earning, and of course then run the events themselves. A LinkedIn spokesperson confirmed the information to us:

LinkedIn plots a place on the economic graph, launches Salary to chart what we earn | TechCrunch

November 2, 2016November 3, 2016 ~ knjohn ~ Leave a comment

LinkedIn — the professionally-oriented social networking platform that’s being acquired by Microsoft for $26.2 billion — has made a play to build what it refers to as “the economic graph“, a concept that combines your profile with LinkedIn’s own analytics and data trove to chart the connections between you, your career, your industry and the wider economy. Today, it’s launching a new product that fits in squarely with that strategy.

LinkedIn Salary, a new portal and tracker to collect and analyse salaries globally, will let users find how much a particular job earns (salary, bonus, and equity data), with the ability to drill down using parameters like years of experience, location, and education level.

Better late than never? Microsoft missed a chance to buy LinkedIn for $1.5 billion | Mashable

June 14, 2016June 14, 2016 ~ knjohn ~ Leave a comment

Microsoft’s blockbuster $26 billion acquisition of LinkedIn on Monday may have come out of left field, but it was a courtship many years in the making.

From LinkedIn’s earliest days after launching 14 years ago, Microsoft was considered the only possible “logical buyer,” according to one LinkedIn insider.

The problem was Microsoft — like most of its peers — didn’t see the logic in buying LinkedIn.

“People never fully understood the value LinkedIn was creating until after they went public,” says Mark Kvamme, an early LinkedIn investor and former member of its board of directors. “No one ever truly understood the value of what Reid [Hoffman, founder] and Jeff [Weiner, CEO] were building.”

LinkedIn switching to ‘discretionary’ vacation policy | Cnn Money

October 12, 2015 ~ knjohn ~ Leave a comment

LinkedIn is the latest company to offer an open-ended time off policy to its employees.

The networking site is implementing a “discretionary time off,” or DTO policy, for its U.S.-based employees, LinkedIn (LNKD, Tech30) vice president Pat Wadors said in a blog post.

Starting November 1, the company will no longer offer a set number of days off each year. Instead, managers will work with employees to plan vacation time.

Under the new policy, LinkedIn employees will face “no set minimum or maximum amount of vacation time,” Wadors wrote.

“We are not alone in making this shift to DTO. It’s part of a growing movement to place more focus on results and empowerment, not hours worked,” Wadors wrote. “And it’s an important step to help employees recharge and keep engaged.”

The unlimited vacation model got its start at small tech firms, and a couple of major employers including Virgin (VA) and General Electric (GE) have adopted it over the past year.

The shift has caused bumps in some workplaces.

5 Ways to Stop Embarrassing Yourself on LinkedIn | Entrepreneur

August 17, 2015 ~ knjohn ~ Leave a comment

How exciting! You’ve just received a great introduction to a big potential client. And as you and your team work hard to whip up a stellar pitch, what do you think the potential client is doing?

She’s researching you, of course. And chances are, the first place she’ll go to learn more about your background, experience and personality is LinkedIn.

What’s she going to find when she pulls up your profile? An amateurish photo? Outdated information? Unpopular political views? A lack of references?

In business, it’s vital to focus on developing a quality LinkedIn profile and avoid making a poor first impression. Here are five ways to ensure you don’t embarrass yourself on this fast-growing and powerful platform: