YOU’D THINK INTERNET companies would want to stay far, far away from “trending” news, given one Menlo Park–based social giant’s unfortunate history. But LinkedIn has decided to try. The Microsoft-owned company doesn’t criticize Facebook directly. But its pitch for its new feature clearly telegraphs that it intends to avoid the pitfalls into which Facebook stumbled.
LinkedIn’s Trending Storylines will start appearing in the US today and to international users soon after. A new Trending tab will appear on mobile homescreens and on the top right of the LinkedIn homepage. As befits a social network that specializes in professional connections, the links will focus on business news—technology, health care, and finance—to start.