Do you notice that many companies create social profiles before websites? There is a simple and logical explanation for this. Today you can easily open a small online store using Instagram features and market your legal service on LinkedIn. Social platforms provide a lot of features helping you to showcase products, run ads and generate leads within one network. If you have company pages on social platforms, it is about time to try social media monitoring. By the way, this decision won’t cost you anything because there are a lot of tools that provide social media monitoring for free.
In a nutshell, social media monitoring is tracking all messages where your company or product was mentioned. Here are some ideas on how to use it.