If you’re not targeting most or all of the social media sites and directories on the list below, the answer may well be “no.” Here’s what you need to know about each.
LinkedIn is the world’s most popular social media platform for professionals and brands. If your company doesn’t have at least a pro forma LinkedIn presence, it’s missing out.
Here’s the thing: Not every brand needs a LinkedIn company page. You can bet that LinkedIn is not a top marketing priority for this ubiquitous coffee chain, because said ubiquitous marketing chain has enviable name recognition and the bottomless resources required to run nonstop legacy media ads.