Marketing tools you may not have thought of | The Startup Magazine

Forget those traditional marketing methods – in today’s digital world, it makes sense to create a strong digital marketing strategy to give your startup company a boost from day one. Your strategy needs to incorporate SEO, social media, keywords, Google Analytics and strong, shareable content.

If you get this right, then you’ll be in the strongest position possible to help your company grow and your client base increase. So, what other marketing tools might be of interest to a company like yours? Read on to discover some marketing tools that you may not have thought of.

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Put these keywords in your YouTube video title if you want more views | Mashable

A recent study from the Pew Research Center takes a deep dive into some of YouTube’s most popular channels and provides some interesting findings.

According to the study, YouTube videos that mentioned keywords such as “Fortnite” or “prank” in their titles received more than five times as many median views than videos with titles that did not.

Videos that mentioned the video game “Fortnite,” in particular, were found to have the biggest increase in views when compared to others. In fact, 15 percent of all video game uploads from the popular YouTube channels in the study had the word “Fortnite” in its title.

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How to Find Core Keywords For Effective Online Marketing|searchengineguide.com

There are many angles and avenues for researching keywords for your online marketing efforts. Some people focus on numbers such as search volume or keyword competition. Others might focus on the tools you use to dig up obscure keywords to target. While these may be good keyword metrics to consider, focusing on the keywords themselves should be the most important focus.

You can optimize difficult or easy keywords and high or low search volume phrases, and each will help you reach different levels of success. But choose the wrong keywords and you’ll see your marketing campaigns go a whopping nowhere!

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Enough already with those darn search engines! | Jim Hague

Enough already with those darn search engines!
by Jim Hague, CEO, CrystalDI Web Design (www.crystaldiwebdesign.com)

So you’re concerned about search engine rankings?

You’ve read books, listened to so-called expert advice, and urged your Webmaster to add the correct Meta tags. You’ve established a monthly budget for a pay-per-click campaign only to realize you could have used those same dollars to pay ‘other’ bills. Some of you paid SEO companies who promised results only to fall short of the glory. End result: Your website’s search engine placement is less than satisfactory.

Enough of those ‘darn’ search engines! Obtaining high a ranking is too competitive to rely on traditional search submissions. Why? Because everyone is doing it!

Continue reading “Enough already with those darn search engines! | Jim Hague”