Put these keywords in your YouTube video title if you want more views | Mashable


A recent study from the Pew Research Center takes a deep dive into some of YouTube’s most popular channels and provides some interesting findings.

According to the study, YouTube videos that mentioned keywords such as “Fortnite” or “prank” in their titles received more than five times as many median views than videos with titles that did not.

Videos that mentioned the video game “Fortnite,” in particular, were found to have the biggest increase in views when compared to others. In fact, 15 percent of all video game uploads from the popular YouTube channels in the study had the word “Fortnite” in its title.

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