Tag: email marketing

The 6 Biggest Email Marketing Challenges and How To Fix Them | Business.com

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Email is an effective and affordable marketing tactic. Implementing email marketing is straightforward, thanks to email templates and platforms that allow you to segment your lists and track results. Notably, email helps you deliver personalized content based on customer purchase history and prospect engagement and customers can respond directly to offers.

However, like all marketing channels, email marketing has its share of obstacles to overcome. We’ll examine the most significant issues plaguing marketers and how to use email marketing best practices to solve them.

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The 6 Biggest Email Marketing Challenges and How To Fix Them | Business

~ knjohn ~ Leave a comment

Email is an effective and affordable marketing tactic. Implementing email marketing is straightforward, thanks to the best email templates and platforms that allow you to segment your lists and track results. Notably, email helps you deliver personalized content based on customer purchase history and prospect engagement, and customers can respond directly to offers.

However, like all marketing channels, email marketing has its share of obstacles to overcome. We’ll take a closer look at the most significant issues plaguing marketers and how to use email marketing best practices to solve them.

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How to Grow Your Email List | AllBusiness.com

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Email is a core component of many companies’ marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your business’s newsletters and marketing messages, the greater the number of potential leads you’re reaching every time you send a campaign.

To help, 10 members of YoungEntrepreneur Council share some creative and effective strategies to help small businesses gain (and keep) email subscribers.

What’s one creative tactic a small business can leverage to gain more subscribers on their email list? Why is this effective?

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5 Benefits of Email Marketing | Cool Business Ideas 

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As a business owner or marketing professional, you are likely aware of the importance of email marketing and the major role it can play in advertising for your company. While the importance of email marketing has been stressed by advertising professionals in recent years, some business executives still might not understand the countless benefits that email marketing can have for a company.

Here are some of the benefits of email marketing, which make it one of the most successful advertising tactics that any company can utilize.

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Ways to Reduce Email Bounce Rate | business.com

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Your email bounce rate is a key performance indicator that demonstrates how many subscribers aren’t receiving your communications.

Email marketing is a crucial engine for any business. One of the easiest ways to engage with customers past, present, and future, emails have an amazing ROI (return on investment) when deployed efficiently. The results of email marketing campaigns are important to note and may shape your future efforts based on both successes and failures. Key performance indicators (KPIs) include the percentage of recipients who opened the email, what they clicked on, and how many recipients opted out of future communications.

Email bounce rates are another important metric to consider, yet they are often overlooked by digital marketing teams. By understanding this data, you can fine-tune campaigns to achieve better overall outcomes. But what exactly does your bounce rate measure, and how can you improve it?

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7 Ways To Crush Email In 2016 | The Startup Magazine

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We recently saw email being named “the technology which has had the greatest impact in transforming how we work over the last ten years”, above smartphones. This trend isn’t going to slow down in 2016. As email evolves through cloud computing, automation, integrating into social and becoming more focused around mobile, we need to make sure we keep up in order to make the most of this medium as both a sender and recipient.

In this post, I’ve gathered a list of tools that’ll make sure you crush email (in a good way) in 2016:

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The Psychology of Social Proof in Email Marketing | The Startup Magazine

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Social proof may be a popular marketing buzzword nowadays, but the concept extends way back in our evolutionary past. The ancestors of all primates existing today learned important survival skills by emulating and imitating each other, using mirror neurones. Our brains are still running on the same ‘monkey see, monkey do’ software as early humans. Whether it’s preventing us from going into an empty restaurant, compelling us to read product reviews before purchasing, or encouraging us to dump a bucket of ice water over ourselves  – social proof exerts a powerful influence on us.

Social proof can even be more motivating than a financial incentive. Consumers, like email marketers, are looking for a high ROI from their purchase. You can leverage social proof to win their trust and sell the added value of your product. But how should this be applied in an email campaign? Here are a few tips to steer you in the right direction.

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How to Master the Two Key Parts of Your Online Presence | Entrepreneur

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download (1)In his book Success Secrets of the Online Marketing Superstars, Mitch Meyerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, contributing author and founder of Duct Tape Marketing John Jantsch explains why email is the key to building your online presence and what you should really be using social media for.

There’s a hierarchy in the world of building a total web presence for your business, and mastering things like Facebook and Pinterest fall somewhere far behind getting your email marketing machine oiled and ready for prime time.

One thousand responsive email followers trumps 25,000 Twitter followers every day when it comes to actually promoting the things that make your money. Focus on building a list of email subscribers that want to hear from you, and social media will become a tool set to help you do more of that. While this may sound shocking and hard to hear, you should ditch social media for now and focus on email marketing first.

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10 Essential Tips for Email Marketing Campaigns|businessnewsdaily.com

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Email has become one of the easiest ways for businesses to reach their customers. Cost-effectiveness, shareability and the speed of message delivery have made email campaigns a critical component of most businesses’ marketing strategies. However, with the increasing popularity of email marketing comes a greater risk that messages will be blocked from your customers’ inboxes. Info group, a provider of business data and marketing solutions, offered 10 tips to help small businesses create successful email marketing campaigns:

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  Wham, Bam, Thank you SPAM. #entrepreneurfail | Getentrepreneurial.com

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As alluring as social media is, it is fleeting and many people never see the posts more than once if at all.

Email provides one of the highest conversions in online marketing because everyone checks their emails – even if only looking at the subject line, and it is always in their inbox until deletion. Catching folks on social media is hit-or- miss.

Unfortunately, the state of email marketing generally consists of the following:
Too much email
Not enough email
Unclear calls to action
Irrelevant information
Too selly sell

The way to combat the “Wham bam, fear of SPAM” blues, here are some tips and tricks to nurture your email subscribers, and not be an entrepreneur fail:

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