How to Improve Your Digital Marketing Strategy Long-Term | The Startup Magazine

May 1, 2025April 30, 2025 ~ knjohn ~ Leave a comment

You’ll already know you’ll need a digital marketing strategy to help bring in leads for your business. It’ll expand your brand awareness and help you generate more sales. This only happens when everything’s going as well as possible. That doesn’t always happen.

You could need to improve your digital marketing strategy to see better results. Countless businesses end up in this position. Getting through it doesn’t need to be complicated. Focusing on the right steps could make this more straightforward than you’d expect. Three of these could help quite a bit.

Effective SEO Strategies for Today’s Digital Landscape | The Startup Magazine

January 13, 2025January 12, 2025 ~ knjohn ~ Leave a comment

Key Takeaways

An overview of essential SEO strategies and their impact.
Practical tips for implementing these strategies.
Insights into current trends and future predictions.

In today’s fast-paced digital environment, understanding and implementing effective search engine optimization (SEO) strategies is crucial for businesses looking to reach on search engines successfully. SEO is no longer just a toolkit of techniques; it’s an evolving landscape that demands attentiveness to trends, user behaviors, and technological advancements. As search engines become more competent, so must the strategies deployed to ensure content stands out and garners the attention it deserves in the crowded digital space.

What Is a No-Reply Email? | business.com

November 3, 2021November 1, 2021 ~ knjohn ~ Leave a comment

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

While many companies use no-reply emails in their digital marketing campaign, doing so loses opportunities to engage with customers and can even alienate them. In the past, no-reply emails were used to discourage customers from responding to simple correspondence such as receipts. But now, no-reply emails can frustrate customers who want a personal connection, hurting your marketing. It’s better to employ other practices that will build customer databases and create more retention.

Boost Your Next PR Campaign With the Help of Digital Marketing | AllBusiness.com

August 21, 2020August 20, 2020 ~ knjohn ~ Leave a comment

It’s a no-brainer that professionals in America spend an incredible amount of time online, an average of 22.5 hours per week, according to the USC Annenberg School Center for the Digital Future. The majority of our consumer base is online. The result? Digital marketing and PR has never been more important.

Debunking the 6 Biggest Misconceptions About Brand Monitoring | The Startup Magazine

August 17, 2020August 16, 2020 ~ knjohn ~ Leave a comment

In this article, we are going to discuss some of those misconceptions that need to be debunked. We have also segregated the facts from the most common false notions about brand monitoring that circulate the internet.

Analytical Tools of Social Media Platforms Provide Adequate Data

Even though Google Analytics and other analytical/insightful tools provided by social media platforms give some information, they are not nearly enough to monitor a brand effectively on the internet.

These tools have a lot of limitations. For example, these tools would only show you the mentions of your business profile on the platform, which is searching. They cannot scan mentions on other platforms, especially those about your digital marketing. That is why you need professional brand monitoring services offered by experts.

5 Digital Marketing Mistakes You Can Avoid | The Startup Magazine

October 7, 2019October 6, 2019 ~ knjohn ~ Leave a comment

No business can survive without an online presence today. Hence, investing in digital marketing is not optional whether you run a startup, a small business or an enterprise. Just having a plan does not work because you need to go the extra mile to ensure that the marketing strategy gets you viable results. After all, the competition out there is fierce and nothing less than the best will work. Moreover, the constant algorithmic changes by Google makes digital marketing even more challenging.

So is your digital marketing strategy moving in the right direction? Are the results good enough? Are there some errors that are harming your site? You need to answer these questions to understand how your strategy is affecting your business. Beyond that, there are some common digital marketing mistakes to be aware of so that you can steer clear of them. Here are the ones that you should absolutely avoid.

5 Ways to Combine Traditional and Digital Marketing | Business

December 14, 2018December 13, 2018 ~ knjohn ~ Leave a comment

As more companies turn to digital marketing, traditional marketing channels have become cheaper and more accessible to businesses of all sizes. Try out these five tactics to combine traditional strategies with digital marketing to increase your reach and appeal to consumers.

Now more than ever, consumers research products and services online before purchasing. Even in brick-and-mortar stores, 82 percent of smartphone users look up reviews or information about the product they are about to buy. So it makes sense that 99 percent of businesses plan to increase their digital marketing investment next year. Marketing messages must be online to reach those customers who actively seek information in digital spaces.

Retargeting Ads for Small Business: The Basics | Small Business Trends

October 30, 2018October 29, 2018 ~ knjohn ~ Leave a comment

When a business is just starting out, the early, personal relationships result in the first customers, partners, and employees. The most successful companies in the world never lose sight of relationships as the foundation of their business.

You might not think of digital marketing for your business in relationship-building terms, but it’s an effective way to gain clarity on what your strategy should be.

Digital marketing can be intimidating for small business owners, rife with uncertainty over which platforms and tactics will deliver the best value. Coming up with a clear strategy seems like a never-ending puzzle.

Why Amazon Ads Could Be a Disaster Waiting to Happen | Inc.com

September 26, 2018September 25, 2018 ~ knjohn ~ Leave a comment

When investing, it’s always a good idea to spread the wealth. Whether you invest only as much as can be insured, or you use different financial managers with unique areas of expertise, your goal is to maximize your capital. Everyone gets a piece of the pie, and within portfolios there’s still more diversification.

When it comes to digital marketing, advertisers are wise to spread their budgets around, but the places to spend in an effective way have dwindled. Over the past few years, fewer and fewer players in online advertising have a piece of the pie–especially those trying to protect consumer information–and advertisers looking for the best conversion rates have increasingly directed their ad budgets to a handful of companies where privacy practices and protections are less than stellar.