Tag Archives: business cards

How to Know if You’re Successful at Consulting | David A. Fields

How do you know if you’re doing well at the consulting game? Revenue? Client feedback? Those are okay metrics; however, if you look around your office you’ll find a better clue.

Somewhere nearby, you probably have a stack of business cards from people you met at conference or trade show or similar event.

Who’s In Your Stack?

Let’s see… there are possible prospects, some of whom you actually followed up with. There’s a little bunch of cards from competitors, and there are cards from people you don’t even remember collecting.

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A Million Great Marketing Ideas – Here’s One! | Barry Davis

As a small business owner, I’ll bet that you sometimes begin to wonder…how am I ever going to get my marketing message out?  With all the choices out there, such as newspapers, magazines, radio & television…how do I make the “right” decision?  All these choices can cost you an “arm and a leg” and just exactly what do you get in return?  A full page ad in a local magazine will set you back $10,000.00.  Not bad if you have the money.  But once the reader turns the page, you’re not in his/her mind anymore…how many new customers will you have to get in order to re-coup your $10,000.00 investment.. I’ll bet a lot.

People will tell you if you advertise on the radio, your commercial must be consistent and it must play at all hours of the day and night.  Just exactly how much will that run you?  Probably a lot more then you’re spending on marketing & advertising right now.  It’s all so expensive.  What’s a small business owner to do?
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