As a small business owner, I’ll bet that you sometimes begin to wonder…how am I ever going to get my marketing message out? With all the choices out there, such as newspapers, magazines, radio & television…how do I make the “right” decision? All these choices can cost you an “arm and a leg” and just exactly what do you get in return? A full page ad in a local magazine will set you back $10,000.00. Not bad if you have the money. But once the reader turns the page, you’re not in his/her mind anymore…how many new customers will you have to get in order to re-coup your $10,000.00 investment.. I’ll bet a lot.
People will tell you if you advertise on the radio, your commercial must be consistent and it must play at all hours of the day and night. Just exactly how much will that run you? Probably a lot more then you’re spending on marketing & advertising right now. It’s all so expensive. What’s a small business owner to do?