Gen Z & Millennial Females’ 10 Favorite Beauty Brands | Ypulse

~ knjohn ~ Leave a comment

WHO’S THE FAIREST OF THEM ALL? YPULSE’S YOUTH BRAND TRACKER RESULTS REVEAL THE FAVORITE BEAUTY BRANDS OF GEN Z AND MILLENNIAL FEMALES…

To be at the top of the beauty market, capturing young consumers is essential—because Millennials and Gen Z consumers are actually buying makeup more than Boomers. The makeup industry has seen a surge in recent years as chasing the latest makeup trends and shopping for products supported by fan-favorite influencers have gained traction with young consumers. The Financial Post reports that Ulta Beauty has seen sales surge from $3.9 billion two years ago to $5.9 billion in 2017, while Sephora revenues “have doubled since 2011.”

Read More

The High Tech Gadgets You’ll Actually Want to Put Near Your Face | Elle

~ knjohn ~ Leave a comment

Pros have long harnessed the power of LEDs (light-emitting diodes) for stealth skin enhancing with zero downtime. The three-minute at-home innovation we’re most excited about: DRx SpectraLite Faceware Pro (available in August), the brainchild of NYC dermatologist Dennis Gross, MD. The FDA-cleared mask is lined with the most powerful antiacne blue light allowed in DIY devices, plus four spectra of red light (infrared and deep red to boost collagen; light red and amber to keep skin cells healthy and reverse sun damage). The curvature of the mask around the eyes was carefully designed to fit all face shapes while still precisely targeting crow’s-feet.

Read More

Keys to Business Growth for Professional Services | Duct Tape Marketing

~ knjohn ~ Leave a comment

Sure, people in professional services need to be good at what they do, but their audience hopes that’s a given. Sometimes even the best of the best have a hard time growing their business because they are so focused on the services they provide, they just don’t dedicate time to the growth of their company (or simply don’t know where to start to do that).

Whether you’re in accounting, law, tech consulting, or provide and other professional service, the advice below still applies if you want to separate yourself from the competition and grow your business.

Read More

4 Marketing Mistakes You Can Easily Turn into Marketing Masterpieces | The Startup Magazine

~ knjohn ~ Leave a comment

Everybody makes mistakes. When it comes to marketing, especially social marketing, few get it perfectly right out of the gate. The trick is to make mistakes you can learn from and correct.

Here are 4 others you may stumble into, but are not fatal if you act wisely and quickly:

1. Poor Use of Video

Companies are fond of using video in their marketing efforts. These days, it is not all about TV. It is mainly about the web. The success of YouTube as social media has emboldened companies to try all sorts of video stunts that have been ill-advised, to put it mildly.

Read More

Thailand cave: Internet cables being wired to stranded soccer team | Business Insider

~ knjohn ~ Leave a comment

Authorities in Thailand are working on running a fiber optic cable into the flooded cave where a Thai soccer team is stranded, so the 12 boys and their coach can get on the internet.

Officials have been working with Thailand’s Navy SEALs to install the cable in the Tham Luang cave system, where the group is trapped, the Associated Press reported on Wednesday.

They tried to install the cable on Tuesday but the equipment was damaged by water.

Read More

Firms ‘running out of patience’ on Brexit | BBC News

~ knjohn ~ Leave a comment

Firms are running out of patience over the lack of progress in the Brexit talks, a major business organisation has warned Theresa May.

The British Chambers of Commerce has published a list of 23 “real-world” questions that it says urgently need answers as the UK’s EU exit approaches.

The list covers subjects including VAT, tariffs, customs and regulations.

The BCC said companies were no clearer on these critical issues than they were immediately after the referendum.

Read More

Facebook Is Patenting Technology to Spy on You Through Your Smartphone Camera and Microphone | Inc.com

~ knjohn ~ Leave a comment

Is Facebook using your computer camera to read your facial expressions and determine how you feel about what you see on your screen? Is it using your phone’s microphone to eavesdrop on you and find out what television programs you watch? Is it tracking your phone’s location in the middle of the night to find out where you live?

Maybe not, or at least not yet. But the company has applied for patents to do all these things, and many others, all of them intended to study your behavior and personality and even predict your future, in order to better serve Facebook’s customers. You may think that’s you, but it’s actually Facebook’s advertisers, which account for 99 percent of its revenue.

Read More

3 Weird Analytic Practices at Mode | Tayler Mehit

~ jtweetcustombpscom ~ Leave a comment

tayler_3practices@mode_article

For many of Mode’s employees, this is their first job at an analytics company. Those team members often assume that Mode’s internal analytics processes mirror the way analysis is commonly conducted within other organizations. In some ways, that assumption holds true. As CEO Derek Steer puts it, “I wish I had a more mind-blowing story for how we do internal reporting… But mostly, it’s funnel analysis.” That said, we approach analysis from some uncommon angles.

Frequently, we begin an analysis with a one-off report, rather than setting out to build a big dashboard. Many of our most technically proficient internal users, who produce some of our best analysis, are on the Customer Success team. And reports that are built with one purpose often find extended lifespans as reusable tools. In this post, we’ll take a look at some of the uncommon analytics practices internally at Mode.

Read more.

Facebook is buying UK’s Bloomsbury AI to ramp up natural language tech in London | TechCrunch

~ knjohn ~ Leave a comment

Perhaps rightly, there has long been a perception that Google-owned Deepmind has been the most aggressive in hoovering up a lot of the U.K.’s best talent in artificial intelligence, but now Facebook appears to be turning its eye to the country.

TechCrunch understands that the social network behemoth is acquiring London-based Bloomsbury AI, a startup that has built natural language processing (NLP) technology to help machines answer questions based on information gleaned from documents. According to sources, Facebook plans to deploy the company’s team and tech to work on combatting fake news and to tackle other content issues.

Read More