The transformation which artificial intelligence and machine learning have introduced into the tech world is unparalleled. With the innovation of the likes of digital assistants and self-driving cars, what was once considered science fiction has now begun to materialize. For digital marketing, artificial intelligence offers an incredibly variegated assortment of opportunities. Ranging from process automation to consumer behavior analysis, to improved data gathering methods, marketing executives can now breathe more easily, as much of the work they have to do has become a lot more simplified. Here, we will consider ways in which artificial intelligence will help improve your marketing success and reduce your physical exertion.
Wifi Vulnerability Can Put You In Danger | CoolBusinessIdeas.com
Computer scientists at the University of California, Riverside, have discovered a security flaw that affects all Wi-Fi routers. Hackers could exploit the weakness in the transmission control protocol (TCP) and perform a web cache poisoning attack to steal passwords, login information, and other private data. Unfortunately, a fix isn’t possible, as the vulnerability stems from a 20-year-old design based on TCP and Wi-Fi. To prevent hackers from using the exploit, researchers recommend that manufacturers build routers that operate on different frequencies for transmitting and receiving data.
Fortunately, this attack technique won’t work with encrypted sites that use HTTPS and HSTS. Users on Ethernet connections are similarly not affected. Given that the attack won’t work on encrypted sites, most users who browse the internet on a modern browser shouldn’t be affected. Many browsers, including Google’s Chrome, already warn users if they visit an unencrypted site.
Predictably, America wasn’t thrilled with the nationwide Presidential Alert test | Mashable
At 2:18 pm ET on Wednesday, cell phones across the country buzzed with a Presidential Alert emergency test from President Donald Trump.
It was part of the first-ever national test of the Wireless Emergency Alert (WEA) system, part of a pair of tests delivered by FEMA, that’s been buzzing phones on a regional basis for years, alerting customers mostly to severe weather and Amber alerts.
News of the test, which hit back in September, got some folks a little riled up because these alerts allow direct communication between the president and the nation in case of an emergency, like a natural disaster or terrorist attack.
The internet industry is suing California over its net neutrality law | Money CNN
The internet industry is suing the state of California over its days-old net neutrality law.
The lawsuit, filed on Wednesday by major trade groups representing broadband companies, is the second major lawsuit filed against the state over the law — the first was brought by the Justice Department.
On Sunday evening, California Governor Jerry Brown signed what is considered to be the strictest net neutrality law in the country. Under the law, internet service providers will not be allowed to block or slow specific types of content or applications, or charge apps or companies fees for faster access to customers.
No, Drinking Diet Soda Won’t Poison Your Gut Bacteria, But It Could Do Harm | Live Science
Your gut is teeming with bacteria. This ecosystem of microbes keeps you healthy — but when it’s thrown off balance, it can lead to a variety of diseases. Now, a new study finds that artificial sweeteners, such as the ones found in diet soda, can damage some of these bacteria.
But there’s one important caveat to keep in mind: The new study was done in the lab, in test tubes — not in people or lab animals. Still, the researchers speculated that the findings could apply to humans; namely, the chemicals in artificial sweeteners could harm the human gut microbiome, according to the study, published Sept. 25, in the journal Molecules.
20 of America’s Oldest Companies | Business News Daily
Some companies seem able to weather any storm, and you will be surprised by the names on this list. The oldest American company has been in existence since 1752, before our county was founded. Despite wars, depressions, recessions and slumps, these companies have managed to maintain a high-quality offering and position themselves in the market to stand the test of time.
Here’s a brief history of 21 American companies that were all started more than 150 years ago and are still thriving today.
20 Cool Jobs for Unconventional People (No Matter How Old You Are) | Life Hack
At a certain point in my life, I thought I would be a scuba instructor. Bronzed and toned, living care free in the Maldives mingling with fabulous people. It seemed like a perfectly original undertaking that suited me. After all, there I was just finishing my dive master training on the tepid shores of Costa Rica.
Top of the list for cool jobs, right?
But considering a new instructor garners an annual salary of $20,000 USD, there were bolder (and more financially sound) paths to pursue. Yet I was inspired. Inspired by the water, the physical activity, the challenge and learning. That was 15 years ago. I went on to continue to wear numerous hats in a life of unique jobs.
Awesomeness TV founder Brian Robbins named Nickelodeon president | Fast Company
Viacom has named Brian Robbins as head of Nickelodeon, the once-pioneering kids-TV cable network which has been struggling in the ratings lately as it’s faced challenges from both Netflix and YouTube and their seemingly endless supply of children’s programming. Robbins will be moving over from Paramount Players, a division of Paramount Pictures that specializes in creating content related to Viacom’s major brands, including Nickelodeon, BET, and MTV.
The move, first reported by the Wall Street Journal, shows how Viacom sees Nickelodeon’s future in increasingly digital terms.
Why Millennials Are Struggling With Mental Health At Work | Forbes
Americans do not take mental health seriously enough. According to the NIMH, as many as 45% of mental health cases go untreated in this country, at a total potential cost of $147 billion per year.
These statistics are devastating and also not widely known — but they’re not terribly controversial. What is controversial — or at least uncomfortable — is the idea that millennials suffer from more mental health issues than any previous generation. This challenges some of the common assertions that millennials are entitled, lazy and lack a work ethic or respect for The Dollar.
Could it be that they’re simply more susceptible to a world in transition?
Looking for Venture Capital? Avoid the 3 Biggest Pitch Deck Mistakes | AllBusiness.com
Most entrepreneurs know they should avoid the obvious mistakes when creating their pitch deck: pitch is too long or not clear, it says there are no competitors, etc. But what a lot of first-time entrepreneurs do not know is what venture capitalists are actually looking for.
In a way, VCs are like clients. You’re trying to sell them on your idea and vision for your company in exchange for their investment. That means you need to understand what they are looking for. Your customers will not buy from you if your product does not solve their problems. And if your business does not meet a VC’s minimum criteria, they will not invest in you. It’s just that simple.
