Everybody makes mistakes. When it comes to marketing, especially social marketing, few get it perfectly right out of the gate. The trick is to make mistakes you can learn from and correct.
Here are 4 others you may stumble into, but are not fatal if you act wisely and quickly:
1. Poor Use of Video
Companies are fond of using video in their marketing efforts. These days, it is not all about TV. It is mainly about the web. The success of YouTube as social media has emboldened companies to try all sorts of video stunts that have been ill-advised, to put it mildly.