7 Reasons Your Business Needs an Emergency Backup Generator | The Startup Magazine

Don’t get caught in the dark or power outage. Check out these seven reasons your business needs an emergency backup generator. As a kid, a power outage is an exciting time to play with flashlights and light candles. As a business, a power outage means disaster. Without power, you don’t have a business. After all, if you can’t keep working, you can’t keep making money, meaning you aren’t making a profit.

So what’s the best way to protect yourself from this type of problem? An emergency backup generator is the key. We’ve put together this guide to show you how one of these generators can benefit your business when the rest of the power goes out (and why you should install one as soon as possible).

Prevents Downtime

Without a backup generator, your business shuts down when the power goes out. This can cost you a lot of money. In fact, 98% of businesses reported that a single hour of downtime caused them to lose over $100,000. You can’t afford to throw away that kind of money. Installing an emergency backup generator gives your business an extra power source. When the electricity goes out, your generator will boot up, meaning your business can keep running.

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Debunking the 6 Biggest Misconceptions About Brand Monitoring | The Startup Magazine

In this article, we are going to discuss some of those misconceptions that need to be debunked. We have also segregated the facts from the most common false notions about brand monitoring that circulate the internet.

Analytical Tools of Social Media Platforms Provide Adequate Data

Even though Google Analytics and other analytical/insightful tools provided by social media platforms give some information, they are not nearly enough to monitor a brand effectively on the internet.

These tools have a lot of limitations. For example, these tools would only show you the mentions of your business profile on the platform, which is searching. They cannot scan mentions on other platforms, especially those about your digital marketing. That is why you need professional brand monitoring services offered by experts.

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Shopify: The Canadian tech champion taking on Amazon | BBC News

When the pandemic forced Pizza Pilgrims to close its 13 stores in London and Oxford in March, the business went from making 30,000 pizzas every week to zero. Of the 276 staff, 270 had to be furloughed.

While they opened one store in April to manage delivery, founder Thom Elliot still needed to find another way to make up for the lost revenue. “I tried to think of something that would serve our customers, who kept calling us, and also keep us relevant during these times,” he says in an interview.

Mr Elliot and his team decided to create pizza kits featuring all the raw ingredients you need to make your own pizza at home, but to do that he needed to upgrade his website. That’s where Shopify came in.

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‘I started a fashion business from two suitcases’ | BBC News

The BBC’s weekly The Boss series profiles different business leaders from around the world. This week we speak to Rwandan fashion designer Joselyne Umutoniwase.

In 2010, Joselyne Umutoniwase took a bold decision. She had been working as a film editor for five years but decided to follow her dream of becoming a fashion designer.

She made her first fashion collection and when she travelled from her home in Rwanda to Germany for a film scholarship, she took two suitcases stuffed with tops, skirts and dresses.

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Meet the Inc. 5000 2020: Even In Tough Times, These Companies Are Set on Reinvention | Inc.com

Building a fast-growth business is like charging up Heartbreak Hill. At some point on the incline, founders make the Inc. 5000, our annual ranking of the nation’s fastest-growing private companies, and pause to cry, “Yes!” Then they’re off and running again.

Only this year, the road ahead looks very different. Picture K2, only with more avalanches and less oxygen.

From 2016 to 2019, the Inc. 5000 achieved a median revenue of $10.2 million and a median compound growth rate of 165.3 percent. These founders were buoyed by smarts and gumption, sure, but also by a lift-all-boats economy. That era is worlds away from the economic decline that hit the U.S. alongside the pandemic in March.

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Inside OneTrust, America’s No. 1 Fastest-Growing Company: ‘A Growth Industry Like I’ve Never Seen’ | Inc.com

“There’s a lot that goes on behind the cookie banner,” says Kabir Barday, the founder and CEO of OneTrust. He’s talking about that now-ubiquitous pop-up on websites that lets you know the site is collecting data on your visits and activity in order to personalize your experience–or sell your information to third parties. The cookie banner is perhaps the most visibly identifiable sign of his company’s software, but the real work is the invisible machinery churning away behind that banner.

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Tesla announces 5 for 1 share split, rallies 8% | TechCrunch

Today after the close of regular trading Tesla, a well-known American electric vehicle company, announced that it intends to split its shares 5 for 1. The split announcement comes after a sharp rally in the value of Tesla equity in recent quarters.

The company’s shares quickly rallied on the news, picking up 8% in after-hours trading.

Tesla, ever a controversial company, traded for as little as $211 in the last year. After today’s news the company is now worth $1,485 per share. Worth comfortably more than $250 billion, Tesla is amongst the world’s most valuable companies, let alone among the most valuable automakers.

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Daily Crunch: Android phones become earthquake detectors | TechCrunch

Google said that smartphone accelerometers are sensitive enough to detect P-waves, which are the first waves to arrive during an earthquake. So if your Android phone thinks it has detected an earthquake, it will communicate with a central server to confirm.

In California, Google is also partnering with the United States Geological Survey and California Governor’s Office of Emergency Services to provide earthquake alerts. For everyone else, you’ll only see this earthquake data if you search for “earthquake” or a similar term.

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15 Best Bluetooth Speakers (2020): Ultimate Ears, JBL, Sonos | WIRED

Even with the smart-speaker revolution underway, Bluetooth speakers still have a place near and dear to our hearts.

It’s fun and easy to ask an Amazon Echo or Google Home to play your favorite track or tell you the weather, but smart speakers have a few crutches, first and foremost being stable Wi-Fi. They also often aren’t portable or waterproofed for the great outdoors. In (mostly) forgoing smarts, Bluetooth speakers are nearly always more versatile, more rugged, and more portable—and they’ll work with anybody’s smartphone. They also sound as good or better than many of their smart-speaker equivalents.

In the past few years, we’ve tested more than 50 different Bluetooth speakers and researched dozens more online, and we can happily say they are still some of the best small devices you can listen to. Here are our favorites right now.

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How to Stay Cool Without Air Conditioning & Prevent Heat Exhaustion | WIRED

IT’S hot this summer, and Earth seems to just keep getting hotter. Until Elon Musk takes us to Mars, it’s the only planet we’ve got. Depending on where you live, you may or may not have (or feel you need) air conditioning, and sometimes it fails. Or maybe you’re planning to go on a hike or be outside for an extended period of time.

This guide has some tips on what to do when it’s incredibly hot and that blessed AC is not there to chill you out

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