Many business owners have begun to realize the importance of social media, especially when they’re trying to market their next trade show event. Social media is a powerful tool that can reach the business masses. It’s also integral at driving traffic to your trade show booth and breaking through the convention hall distractions.
Category: Tools and Information
Pokémon Go continues its worldwide march, now live in the UK | TechCrunch
One of the more interesting side effects from the explosion of new mobile AR game Pokémon Go is physical movement: a lot of people are finding themselves walking miles and miles (and miles) more than they normally would as they search for PokéStops, load up on PokéBalls, and (of course) track down more Pokémon. Now the game itself — which originally launched in Australia, New Zealand, and the U.S. — is doing a bit of travelling of its own: as of this morning, Pokémon Go is now live in the UK both on iOS and Android.
Entrepreneur Salaries: How Much Should You Pay Yourself? | Business News Daily
When you’re thinking about your business expenses, one of the easiest items to overlook is your own salary.
According to the 2016 American Express OPEN Small Business Monitor, just over half (51 percent) of business owners pay themselves a salary. But Alice Bredin, a B2B marketing entrepreneur and small business adviser for OPEN, emphasized the importance of including your own pay in the budget as soon as you can afford to do so.
8 Tips For Converting Blog Readers Into Customers | Getentrepreneurial
When it comes to content marketing, getting visitors to your website is hailed as the ultimate goal.
So, what happens when you reach that goal? What happens when you publish a blog post for your business which goes viral overnight or your blog becomes a huge hit, reaching millions of people who then click and land on your website?
Do your phones starting ringing off the hook? Are you bombarded with sales, leads, orders, sign ups? Does your brand become a household name? Is your business front-page news?
Having created ‘viral content’ for businesses on a number of occasions, I can categorically (and unfortunately) say that the answer to all of those questions is no.
Eating Europe Food Tours | Cool Hunting
When you’re in a new city for one night, randomly picking a restaurant from the lists friends have emailed (or what Yelp or Instagram might suggest) has the potential to be a bust. But also, there’s no interaction with the city and its people. The best use of your time, we highly recommend, is getting yourself on an Eating Europe Tour. Currently in Rome, Florence, Prague, Amsterdam, London, and soon Venice, these guided food tours are a whirlwind of history, craft dishes and drinks, hidden local gems and bumping elbows with the rest of the city. On a recent trip to London, we joined in on the 3.5 hour long Twilight Soho Food Tour (£84 per person) and it was an evening we won’t forget.
7 Reasons All Entrepreneurs Should Strive for Better Writing | Entrepreneur
Some people see entrepreneurs as leaders. Others see them as inventors. Still others see them as salespeople, or as general businesspeople. But very few people see entrepreneurs as writers.
On the surface, writing and entrepreneurship seem like completely unrelated concepts. Sure, you’ll do some writing as an entrepreneur, like in any professional position, but it’s not fundamentally necessary to become a successful business owner. Or is it?
I’d like to submit that all entrepreneurs have a role as a writer, or at the very least that they can benefit from writing regularly. Why?
Just Do It Tomorrow: The Powerful Science of Procrastination | Blinkist
It’s Thursday afternoon, 15:00, and you’re sitting at your computer, pretty worn out after a long week at work. But then an email from your boss drops into your inbox. “We could do with that report you’re working on. Urgently.” Obviously, you immediately drop everything else, and rush to finish it. When you finally hand it in, you are filled with an enormous sense of accomplishment: look how quickly I can work! Your mind croons. I’m so productive. And yet, the following morning, your boss returns that report, highlighting many instances of sloppy work. In your rush to finish it quickly, mistakes snuck in. Why is this? Why does pushing to finish something end up breeding errors which will just take additional time to correct? The answer lies in the two systems of the brain, most famously outlined by Daniel Kahneman in his bestselling book, Thinking, Fast and Slow.
How Making Gift-Giving A Habit Improves Your Mental Health | Life Hack
“People are naturally selfish and everyone just looks out for themselves.” How many times have you heard or thought of a statement like this? Is it true? According to a recent study about selfishness, it appears that people are not naturally selfish! In the study, they discovered that even when the part of the brain that controls generosity was interrupted, participants in the study acted generously out of impulse. This study showed that selflessness can be a natural response, instead of an effort.
This is good news for people who want to build a habit of gift giving. It won’t be so hard to do after all, when your natural impulse is to be generous. If you have ever gone through a season where you are constantly taking and never giving, you will know that it wears on you after a while. Constantly taking and never giving back can actually prevent happiness, the one thing that people around the world are looking for.
Why Don’t People Like Your Restaurant?|CoolBusinessIdeas.com
Restaurateurs frequently find themselves in an uncomfortable situation: people used to like your restaurant, now customers are dwindling, you don’t know why. Anyone who has seen TV shows in the vein of Kitchen Nightmares can understand that there are a million reasons why restaurants stop being successful. But people who consider these tales a bit more closely start to see that there actually aren’t that many causes of customer discontent. In general, people stop showing up because the food isn’t as good as it used to be, the restaurant has fallen far behind the times, or the service/management is terrible. It can take a lot of honest soul-searching to observe and accept the reasons that your own restaurant is starting to fail. But doing this work is imperative if you want to make the important changes.
Leadership Language: Why Your Word Choices Matter | Business News Daily
Common wisdom about leadership often favors “leading by example,” so you might not think too much about the way your team interprets what you say. But the truth is, the words and phrases you use can have a very real impact on your team’s morale and productivity.
“Words are important,” said Isaac Oates, CEO of Justworks, an HR, benefits and payroll platform. “It’s through our words that we communicate our intentions. They are the main tools that we have for sharing our vision with our teams.”
This is especially true when you’re discussing an employee’s performance and engagement, said Vip Sandhir, founder and CEO of employee engagement platform HighGround. Leaders’ conversations about performance can have the biggest impression on their team members.
Dispatches From The Front 