The Swiss running brand On will become the latest athletic company to meet the challenges of sustainable footwear—but with a notable difference: The Cyclon, its new, fully recyclable shoes, made primarily from castor beans, will be available solely via a monthly subscription. For the three Swiss founders of On, creating recycled, bio-based shoes is only a small slice of the company’s long-term sustainability vision. They also want to achieve full circularity, so that discarded clothing items are reused in their entirety to create new ones. But, as other brands have explored this vision, they’ve hit roadblocks. Adidas publicly shared that its Futurecraft.Loop pilot struggled because consumers wouldn’t send the shoes back in time for Adidas to generate the next batch and keep the circle in motion.
Category: Tools and Information
Ready to Get Back to Business? Now Is the Perfect Time to Up Your E-Commerce Game | AllBusiness.com
As many years as I’ve been out of school, September still feels like a time of renewal. An opportunity to start anew, to reinvent some aspect of your life or your business, to refocus on tasks that got forgotten in the heat and lazy days of summer.
This year has been tough for most of the country, with so many of us trying to live and work under safer-at-home policies. It’s been a rough year for retailers, in particular, with so many stores closed for months due to the coronavirus. In fact, eMarketer has adjusted its 2020 retail sales forecast from its original projection of a 2.8% sales increase to $5.6 trillion in total retail sales to a 10.5% sales decline to $4.9 trillion in sales.
But there is a brighter side to that forecast, and it’s e-commerce. Online sales are, according to eMarketer, expected to rise 18% this year to $710 billion. This represents 14.5% of total retail sales, which eMarketer says is “both an all-time high and the biggest share increase in a single year.”
Google Pay vs. Apple Pay vs. Samsung Pay | business.com
You no longer need to carry a bulky wallet filled with numerous credit cards or cash.
Paper money is so 2015. Today’s mobile payment platforms streamline transactions for consumers by combining cash, credit cards, debit cards and gift cards in one mobile application – you just pull out your phone when you’re in the checkout line and tap to pay your bill. But which app should you use?
What’s the best mobile payment app?
Apple Pay, Google Pay and Samsung Pay are popular options that are compatible with many merchant card readers, credit cards and banks, but there is also Chase Pay, MasterCard PayPass, PayPal and Visa Checkout to consider.
Understanding Trademarks vs. Copyright | business.com
Learn about the subtle differences between trademarks and copyrights.
As a business, you want to protect your assets. This can mean anything from writing a good privacy policy to taking plagiarists to court. When you’re producing graphics for your website, whether it’s a logo for the corner navigation or an illustration for a blog post or landing page, those are assets to your company. You might have paid a graphic designer for them or made them yourself, but either way, they’re worth protecting. So, can you trademark them? Find out with this guide on how to get a registered trademark, how to submit a trademark, and how to decide whether a copyright or trademark is right for your valuable assets.
Why Your Next Leather Goods Could Be Made Of Fungus | Digital Trends
Your next leather jacket, pair of shoes, or bag could be made from specially engineered fungi, if research coming out of the University of Vienna, Imperial College London, and RMIT University in Australia turns out to be prophetic. Scientists at these institutions have been investigating the possibility of creating a sustainable leather substitute made from mushroom material — and it may compare very favorably to both traditional animal-based leather and the more recent plastic-derived versions.
What is Risk Management and How do You Implement it? | The Startup Magazine
One of the most important parts of your strategy as an entrepreneur trader is your risk management. Entrepreneurs know all about risk. But many novice traders will initially focus on the impetus to enter a trade but will fail to focus on when to exit a trade. Similar to knowing when to sell your startup. Before you initiate any risk, you should go through several steps to determine the risk you will assume, and the potential reward that is associated with that risk. Your risk management should cover your long-term investment approach, each trading strategy as well as each trade you decide to execute on online trading.
Different Levels of Risk Management
Risk management is the process of determining how much capital you are willing to risk. The process starts with the amount of capital you are willing to invest in any asset. This could be on a house, for your college savings, your retirement, or for your discretionary trading. This part of risk management is referred to as asset allocation.
6 Tips for Finding Your Target Audience | The Startup Magazine
Business is all about finding the right customers and attracting them by all means possible. The difference between a successful business and a struggling business is that a successful one has managed to attract customers and find the target audience while the former is still chasing after everyone.
What does the target audience mean?
A target audience can be defined as a particular group of people that are likely to purchase your products or services.
Why is it important for a business to understand its target audience?
There are many benefits of understanding the target audience as a business. Some of the common ones are: It will give direction on how to spend advertising money, helps in how to attract customers, and also guide you on what specific services or products to offer.
Why Social Media Attacks Were ‘a Beautiful Experience’ for the Honey Pot Company | Inc.com
In February, Beatrice Dixon, co-founder of the Honey Pot Company, appeared in a Target ad that many people found inspiring. In the ad, the CEO affirmed that “the reason it’s so important for Honey Pot to do well is so that the next Black girl that comes up with a great idea, she can have a better opportunity.”
But some viewers took offense. Negative comments and scathing reviews of Honey Pot’s line of feminine products flooded social media. Dixon held her own, and she says her company has come out stronger for it, a lesson for everyone in this contentious, extremely online moment.
6 Ways to Come Back From the Pandemic With a Stronger Team | Inc.com
The future of work arrived out of nowhere, on the back of a once-in-a-century pandemic. Team dynamics got challenged as members dealt with illness, trauma, and crisis. We’ve all been forced to rapidly and radically adapt to new working norms. The Ferrazzi Greenlight Research Institute has spent more than 15 years studying high-performing teams, but I’ve never seen entrepreneurs rise to the occasion as they have this year. When the crisis subsides, the temptation will be to turn back that progress and retreat into old behaviors. But entrepreneurs need to shift from overload to shared load, and to practices that can transform team performance to find unexpected growth–and lower unsuspected risk. Let’s not go back to work; let’s go forward.
Growing Sales On Youtube | Getentrepreneurial.com
One-third of internet users say they purchased a product because of YouTube.
You’d think brands would be YouTube experts. They’re not. Kids are doing a better job.
Literally.
There are 8-year-olds generating billions (with a B) of views with no paid advertising. There isn’t a single brand among the top 100 YouTube channels.
What is that brands are doing wrong? How can brands be successful on YouTube? There are three things to obsess over in order to grow a YouTube channel:
Focus on a single topic and content series
Optimize and refine your content
Ask people to subscribe
Dispatches From The Front 