Wheel Driver aims to put a ratcheting tool in your pocket

Ratcheting tools certainly make it easier to tighten and loosen stiff bolts and whatnot, but they’re not always that easy to stuff in a pocket or clip to a belt. That’s why the compact Wheel Driver “luxury palm ratchet” was created.

Manufactured by Spanish tool company Micaton Ergonomics, the Wheel Driver does indeed look like a miniature car wheel. It has an aluminum central body with multiple titanium bits stored inside, and a tire-like rubber grip ring going around the outside.

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Wearable inflatable SeeArch pops up for open-water rescues | New Atlas

If you should become separated from your solo sailboat, kayak or other watercraft out on the open sea, staying afloat isn’t the only challenge – you also have to be seen by your rescuers. That’s where the wearable, inflatable SeeArch is made to come in.

Created by Canadian entrepreneur Neil Darroch, the SeeArch is intended to be worn along with a third-party personal floatation device. When not deployed, it sits stuffed inside a fanny pack-like pouch that is worn around the user’s waist.

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“River Flowing” Museum | CoolBusinessIdeas.com

Following an international architecture competition, 3XN, B+H and Zhubo Design have been commissioned to co-design the Natural History Museum in Shenzhen, China. The building’s unusual form is likened to a river flowing over the delta by the architects and its green roof will slope downward into a ramp to allow visitors to stroll on top.

Due to be located next to a picturesque lake in the same district of Shenzhen as RMJM’s upcoming New Pingshan Eye, and earmarked to become on of the area’s “Ten Cultural Facilities of the New Era,” the Natural History Museum – aka Delta – will measure 42,000 sq m (roughly 450,000 sq ft).

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How to Develop a Marketing Budget | businessnewsdaily.com

What is enough to get your brand noticed and drive conversions? How much is too much to generate a meaningful return on investment? Here’s what you should know about developing a marketing budget.

  • A key element of a marketing plan is budgeting, which determines how much you have to spend on which marketing strategies.
  • To develop a marketing budget, identify your goals and the optimal channels for reaching your audience.
  • Marketing spend for small businesses varies wildly, from a few thousand dollars per year to thousands per month.
  • This article is for entrepreneurs preparing to develop a marketing budget that will deliver results without negatively impacting the bottom line.

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What To Eat Before Morning Workout (10 Simple Breakfast Ideas) | Life Hack

Early morning workouts are the norm for many. For some, it’s the only time they have; others may feel better working out first thing in the morning.

The morning can be a crazy rush. Figuring out what to eat before morning workout when you’re in a pinch may be difficult. Maybe you don’t get hungry in the mornings or feel you have the time to eat. However, there’s a good reason why you should care about what to eat before a morning workout.

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6 Things Startups Need to Know About Cybersecurity | AllBusiness.com

Companies will lose $400 billion to hackers this year.

On top of the financial costs, companies can lose intellectual property, personal data, hours of productivity, and consumer trust. What’s worse, companies often don’t even think about cybersecurity until it’s too late.

Not taking a proactive and thorough approach to securing your data and systems early in your startup journey could cause you to lose contracts and stall your growth. If you want to scale a B2B SaaS company quickly, you can’t afford to trip over data security issues. Otherwise, you’re preventing growth and leaving money on the table when big prospects dismiss you as “too risky.”

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How to Create a Social Media Marketing Campaign | business.com

Social media marketing is key to a modern business’s success. This guide explains how to create a successful social media marketing campaign.

Everyone is on social media, including your competitors, your customers and your target audience. Many large companies have invested significant sums of money to create social media departments and establish their presence across multiple platforms. Fortunately, unlike other forms of advertising, you don’t need a large budget to create a successful social media campaign.

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Brain-reading Headset Galea May Make Keyboards Obsolete | Digital Trends

Conor Russomanno is working on some pretty lofty stuff: He’s building a headset that will be able to noninvasively read people’s thoughts and use them to control the computer interfaces of tomorrow. But right now, his big worry is whether or not he chose the right name for his startup.

“You know,” said Russomanno, the co-founder and CEO of a brain-computer interface startup called OpenBCI, “sometimes I wish that we had named our company OpenMCI — like, mind computer interface or something like that.”

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5 Franchise Problems To Avoid | The Startup Magazine

The US Small Business Administration notes that fast-food franchises make up the most popular business type for new entrepreneurs. Franchises are an easy way to trade on the popularity of an established name. From medspa franchise opportunities to retail businesses, there’s no shortage of supply. However, getting into a franchise relies on understanding what the company expects back from you. There are significant hurdles for new entrepreneurs when negotiating contracts and establishing rules between them and the franchisor. Here, we examine a handful of franchise problems that entrepreneurs should try their best to avoid.

A Terrible Sales Process

Many new franchisees are eager to get people in the door, regardless of how successful those people are likely to be. When you’re selling a franchise, whether it’s fast food or retail, the operator needs to understand how to make it work. While established franchises have massive training programs, these smaller, newer franchises don’t. They’re a lot cheaper to buy into as a result, and the low cost attracts a short of new entrepreneurs. The downside is that these new business owners end up biting off more than they can chew. Restaurant Business Online underlines this problem in their case study of Quiznos’ collapse.

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It’s the Strangest Thanksgiving Ever for Businesses Trying to Put Turkey on Your Table | Inc.com

This year is different. The Chatham Berry Farm sold out of turkeys on November 13, almost two weeks before Thanksgiving, and the phone continues to ring off the hook with orders the farm can’t fulfill. “The staff here now, we’re kind of calloused over from the steady, revolving door of customers coming through,” says Alexia Baker, a greenhouse manager and longtime jack-of-all-trades staffer.”

The Berry Farm isn’t alone in its newfound turkey fame. As Covid-19 infection rates spike across the country, more Americans are eschewing traditional family gatherings and staying home on Thanksgiving. But they’re still cooking, and their need for provisions–albeit on a smaller scale–has escalated, sending the businesses that cater to the holiday scrambling to adjust to rapidly changing levels of food supply and consumer demand. How they’ve adjusted is instructive for any entrepreneur, especially those eyeing upcoming e-commerce bonanzas like Black Friday, Cyber Monday, and the rest of the holiday shopping season.

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