You’ve got the products, the drive, and ambition. But something is missing…customers! You won’t get very far without them, and no matter what industry you might be in it’s safe to say you’re probably all fighting for every like, share, comment, and sale! Positive publicity is important to get that engagement. Gathering interest and momentum around your business isn’t straightforward, and it takes a lot of planning, forward-thinking, and creativity but when you find the right formula, the results speak for themselves. Read on for 5 interesting ways you can attract attention to your great business.
Category: Tools and Information
Getting in Your Zone: 5 Ways Entrepreneurs Prime Their Mind and Body for Optimal Productivity | Entrepreneur
As entrepreneurs, we don’t get to punch our time cards at 5:00 p.m. sharp. In reality, we are always on the clock thinking about our next pitch, marketing plan, or capital raise, sometimes during the most inopportune times. It’s time to start realizing the value that lies within taking care of ourselves, or dare I say – even taking a break. A break does not have to mean a long vacation. Small adjustments throughout our day can let us recalibrate and make sure that we take care of ourselves before trying to build the next great business. These vital self-care routines have been proven to help elevate the performance and mental health of all kinds of people from entrepreneurs to athletes.
1. Get some rest
Ironic, I know. How can more rest make me more productive? #TeamNoSleep! As we go through school, we get into some habits that don’t carry over into the real world. “All-nighters” during finals week seem to be a normal thing, as we stay up until the wee hours cramming those last few slides just in case it can grab us a few extra points. Entrepreneurship is a very different world. Our test questions come in the form of presentations, conversations, negotiations, and so much more. If your mental clarity is not where it needs to be, the opportunity is as good as gone. The Centers for Disease Control & Prevention (CDC) recommends that adults should get anywhere from 7-9 hours of sleep every night. That might sound crazy, but you will definitely feel the difference after a good night’s rest. Don’t be afraid to experiment with some products that may help you get that sound sleep faster, like chamomile tea, melatonin, or even CBD. Focus on your rest, re-energizing, and mental clarity — your body (and performance!) will thank you.
Rethinking The On-Demand Workforce | Getentrepreneurial.com
In this era of chronic skills shortages, rapid automation, and digital transformation, companies are confronting a growing talent problem, one that has the potential to become a strategic bottleneck. How can they find people with the right skills to do the right work at just the right time? The half-life of skills is shrinking fast, and many jobs now come and go in a matter of years. Not only that, but major demographic changes are under way: Boomers are aging out of the workforce, and Millennials and Gen Z are taking over, bringing with them very different priorities about who should do what work—and where, when, and how it should get done.
To help companies address these challenges, a new generation of talent platforms—such as Catalant, InnoCentive, Kaggle, Toptal, and Upwork—has emerged. In contrast to Uber, Amazon Mechanical Turk, and TaskRabbit, these platforms offer on-demand access to highly skilledworkers, and our research shows that their number has risen substantially since 2009, from roughly 80 to more than 330. Much of that growth took place during the past five years alone. Today almost all Fortune 500 companies use one or more of them.
Wheel Driver aims to put a ratcheting tool in your pocket
Ratcheting tools certainly make it easier to tighten and loosen stiff bolts and whatnot, but they’re not always that easy to stuff in a pocket or clip to a belt. That’s why the compact Wheel Driver “luxury palm ratchet” was created.
Manufactured by Spanish tool company Micaton Ergonomics, the Wheel Driver does indeed look like a miniature car wheel. It has an aluminum central body with multiple titanium bits stored inside, and a tire-like rubber grip ring going around the outside.
Wearable inflatable SeeArch pops up for open-water rescues | New Atlas
If you should become separated from your solo sailboat, kayak or other watercraft out on the open sea, staying afloat isn’t the only challenge – you also have to be seen by your rescuers. That’s where the wearable, inflatable SeeArch is made to come in.
Created by Canadian entrepreneur Neil Darroch, the SeeArch is intended to be worn along with a third-party personal floatation device. When not deployed, it sits stuffed inside a fanny pack-like pouch that is worn around the user’s waist.
“River Flowing” Museum | CoolBusinessIdeas.com
Following an international architecture competition, 3XN, B+H and Zhubo Design have been commissioned to co-design the Natural History Museum in Shenzhen, China. The building’s unusual form is likened to a river flowing over the delta by the architects and its green roof will slope downward into a ramp to allow visitors to stroll on top.
Due to be located next to a picturesque lake in the same district of Shenzhen as RMJM’s upcoming New Pingshan Eye, and earmarked to become on of the area’s “Ten Cultural Facilities of the New Era,” the Natural History Museum – aka Delta – will measure 42,000 sq m (roughly 450,000 sq ft).
How to Develop a Marketing Budget | businessnewsdaily.com
What is enough to get your brand noticed and drive conversions? How much is too much to generate a meaningful return on investment? Here’s what you should know about developing a marketing budget.
- A key element of a marketing plan is budgeting, which determines how much you have to spend on which marketing strategies.
- To develop a marketing budget, identify your goals and the optimal channels for reaching your audience.
- Marketing spend for small businesses varies wildly, from a few thousand dollars per year to thousands per month.
- This article is for entrepreneurs preparing to develop a marketing budget that will deliver results without negatively impacting the bottom line.
What To Eat Before Morning Workout (10 Simple Breakfast Ideas) | Life Hack
Early morning workouts are the norm for many. For some, it’s the only time they have; others may feel better working out first thing in the morning.
The morning can be a crazy rush. Figuring out what to eat before morning workout when you’re in a pinch may be difficult. Maybe you don’t get hungry in the mornings or feel you have the time to eat. However, there’s a good reason why you should care about what to eat before a morning workout.
6 Things Startups Need to Know About Cybersecurity | AllBusiness.com
Companies will lose $400 billion to hackers this year.
On top of the financial costs, companies can lose intellectual property, personal data, hours of productivity, and consumer trust. What’s worse, companies often don’t even think about cybersecurity until it’s too late.
Not taking a proactive and thorough approach to securing your data and systems early in your startup journey could cause you to lose contracts and stall your growth. If you want to scale a B2B SaaS company quickly, you can’t afford to trip over data security issues. Otherwise, you’re preventing growth and leaving money on the table when big prospects dismiss you as “too risky.”
How to Create a Social Media Marketing Campaign | business.com
Social media marketing is key to a modern business’s success. This guide explains how to create a successful social media marketing campaign.
Everyone is on social media, including your competitors, your customers and your target audience. Many large companies have invested significant sums of money to create social media departments and establish their presence across multiple platforms. Fortunately, unlike other forms of advertising, you don’t need a large budget to create a successful social media campaign.
Dispatches From The Front 