5 Ways to Stand Out in a Saturated Market | Small Business Trends

November 13, 2020November 12, 2020 ~ knjohn ~ Leave a comment

Fit in? Or stand out? Most startups and small businesses would opt for the latter. Nonetheless, it’s notoriously tough to avoid blending into the crowd in saturated markets.

That’s not to say being distinctive is a unicorn dream. Plenty of companies have solved the riddle of how to attract attention in a crowded field. Take Amazon. It’s certainly not the first online retailer; it’s just the one that broke the mold by being totally different.

Stand Out in a Saturated Market

If you want your brand to be memorable, consider applying the following strategies to your everyday workflow. Each idea can help your organization woo attention from the competition in genuine, and often clever, ways.

1. Give away your industry knowledge.

You’re an expert in what you do. In fact, your whole team’s backed by years of expertise. Don’t hide what you know: Flaunt it, “humble brag” style.

5 Ways to Make Your Content Marketing Strategy Work for Your Small Business | Small Business Trends

October 23, 2020October 21, 2020 ~ knjohn ~ Leave a comment

Content marketing is widely successful for generating new leads and attracting new customers to your business. A full 70% of companies say they invest in content marketing strategy, and 60% say that content marketing is very or extremely important to their overall business strategy.

How to Make Content Marketing Work for Your Small Business

But successful content marketing requires more than simply starting a blog and posting on social media. You need an effective strategy that connects up all your content marketing efforts, and that’s far more challenging. Many marketers still aren’t handling it efficiently, with one study reporting that only 23% of marketers agreed that they are succeeding at managing content across the organization.

If you’re part of the remaining 77%, don’t panic. We have some essential tips for boosting your content marketing strategy.

Ad Tech vs. Marketing Tech | business.com

June 19, 2020June 18, 2020 ~ knjohn ~ Leave a comment

Has your company invested in the right platforms to engage your customers?

Ad tech and marketing tech serve two different purposes. Ad tech helps you build your brand, while martech helps you connect with established prospects.
Examples of ad tech are Undertone, AdPushup and Tapad.
Marketing tech examples include SEO, Google Analytics, Salesforce and Buffer.

Articles, webinars and discussions on marketing can spur some confusion in reference to advertising technology and marketing technology (sometimes shortened to “martech”). Columns argue about which industry to invest in, which is superior to the other and where their futures lie.

How to Get Ongoing Media Exposure Using Seasonal Stories | Entrepreneur

June 15, 2020June 14, 2020 ~ knjohn ~ Leave a comment

Seasonal stories are events that are celebrated, often worldwide, every year such as Valentine’s Day, Christmas, Black Friday, Easter, 4th of July, Thanksgiving, Chinese New Year, Halloween, Mother’s Day and Father’s Day. Seasonal stories also include the 4 seasons: spring, summer, autumn/fall, and winter.

Pitching seasonal stories is a great way of getting regular media exposure and as the event happens at the same time every year, as a business owner, you can prepare for them in advance and use the same or similar angle year after year.

How to Successfully Market Your Business With Voice Search | AllBusiness.com

June 8, 2020 ~ knjohn ~ Leave a comment

Just a few short years ago, voice search was a bit of a novelty. But similar to other technologies, voice search has matured to the point where marketers can no longer ignore it. To be competitive, it’s become necessary to include voice as an essential component of your marketing strategy. Here’s what you need to know.

1. Voice search is highly accurate

In the past, if you wanted relevant answers from a voice recognition technology, well—good luck with that. But today, machine learning systems can compete with people in terms of accuracy. Google’s voice recognition, for example, boasts a 95% word accuracy rate for English.

These improvements mean that, while you can trust good voice systems to match customers with the right products, services, or information with increasing degrees of nuance, leading businesses already have set customer expectations for delivery. Translation: buyers aren’t going to tolerate subpar systems.

Marketing tools you may not have thought of | The Startup Magazine

May 14, 2020May 12, 2020 ~ knjohn ~ Leave a comment

Forget those traditional marketing methods – in today’s digital world, it makes sense to create a strong digital marketing strategy to give your startup company a boost from day one. Your strategy needs to incorporate SEO, social media, keywords, Google Analytics and strong, shareable content.

If you get this right, then you’ll be in the strongest position possible to help your company grow and your client base increase. So, what other marketing tools might be of interest to a company like yours? Read on to discover some marketing tools that you may not have thought of.

Account-Based Marketing (ABM): Everything You Need To Know | The Startup Magazine

January 10, 2020January 9, 2020 ~ knjohn ~ Leave a comment

Account-based marketing (ABM) is receiving serious attention nowadays. Market research teams, bloggers, and vendors are fueling a resurgence in ABM’s popularity. For the past few years, sales and marketing teams have been trying to remodel demand generation and tap into marketing automation as well as inbound marketing. But they’ve now realized that they need to build their sales and marketing strategy accordingly. And that’s exactly where account-based marketing comes into play.