Category: Marketing

Incorporating Tik Tok Into Your Marketing Strategy? | Getentrepreneurial.com

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So, it’s 2020 and you finally figured out using Facebook to market is a great plan. You may have even added Instagram, Twitter, and Snapchat. But, as is standard in the world of Social Media there is a new platform to understand. Enter TikTok.

What the Heck is TikTok?

TikTok is currently the fastest growing Social Media platform of the 2010’s.

TikTok is a video-sharing social networking service owned by ByteDance. It is used to create short lip-sync, comedy, and talent videos. (Wikipedia) The minimum age for a user is 13 years old. Users can sign up using Facebook, Instagram, Twitter or an email account.

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How to Connect With Your Audience on Social Media | business.com

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Here are some ways brands can build stronger connections online.

Social media has become an important part of every modern business’s marketing strategy. But coming up with relevant, interesting content to post is only half the battle. The other part is engaging with your followers to keep them coming back for more.

To help you with this task, we polled the members of the Young Entrepreneur Council to find out what brands need to remember when reaching out or engaging with their audience on social media. The YEC is an invite-only organization that is comprised of young entrepreneurs that represent nearly every industry, generate billions of dollars in revenue each year and have created tens of thousands of jobs.

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Busting the Myths That Keep Your Business From Reaching Millennial Customers | AllBusiness.com

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Even though the oldest millennials will turn 38 in 2020 (based on U.S. Census Bureau stats) marketers are still trying to figure out the generation. Assumptions about their “teen behavior” have seemed to persist (how long was this generation labeled “entitled”?) far past the natural expiration date. Does your business understand how to connect effectively with millennial customers?

This is particularly challenging for B2B companies. Millennials have taken over from boomers as the largest generation in the workforce. That means their business decision-making and purchasing power is increasing as they rise through the corporate ranks.

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Why Marketing Is Important | Getentrepreneurial.com

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Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment?

The answers to all these questions lie in marketing.

How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.

So why is marketing important? Check out these 9 reasons why you really do need it.

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Improve Your Sales by Getting to Know Your Customers | AllBusiness.com

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In my first book, You’re Just One Great Ad Away From Success, I wrote about knowing your customer and building out a customer avatar. If you were a consumer of my first book then you may well remember the chapter. I drew a terrible stick figure with speech bubbles around it containing interests, celebrities, niches, and so on. It was good fun, and we received lots of positive feedback about that chapter.

But knowing your customer is so important, that despite that detailed chapter in my first book, I feel there’s more value to be had from delving even deeper into the subject.

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The Most Common Mistake Companies Make With Social Media Marketing | AllBusiness.com

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Social media can be an incredible form of marketing—and this is not news. It has the potential to reach a large audience, it’s mostly free, and it’s a great way to enhance your brand. Yet it’s so easy to get caught up in the “posting roller coaster” without any real clarity around whom you’re posting for and why they’re following you in the first place.

If you’re struggling to get the conversions you think you should be getting, a lack of clarity and focus is likely the biggest reason why.

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The Biggest Marketing Mistake Is Forgetting Lifetime Value | Forbes

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Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust.

Most small business owners see ad and marketing spends as a make it or break it the first time proposition. That is a big miscalculation.

“If this were dating it would be like asking for marriage on the first date,” says author Jim Kaspari. “We’re throwing thousands of dollars down the toilet with this mistake.”

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5 Things To Know About Movement Marketing | The Startup Magazine

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Traditional marketing strategies focus on advertising. However, movement or cultural marketing takes a different path. Movement marketing influences customers to either rise up against an idea. As such, the proper use of this marketing strategy can elevate a brand to a brand-fueled experience that relates to your clients. Since this strategy influences the decision of the client, the result is a long-term domination of the market. Here are five things to know about movement marketing.

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