Even though the oldest millennials will turn 38 in 2020 (based on U.S. Census Bureau stats) marketers are still trying to figure out the generation. Assumptions about their “teen behavior” have seemed to persist (how long was this generation labeled “entitled”?) far past the natural expiration date. Does your business understand how to connect effectively with millennial customers?
This is particularly challenging for B2B companies. Millennials have taken over from boomers as the largest generation in the workforce. That means their business decision-making and purchasing power is increasing as they rise through the corporate ranks.