Ad Tech vs. Marketing Tech | business.com


Has your company invested in the right platforms to engage your customers?

  • Ad tech and marketing tech serve two different purposes. Ad tech helps you build your brand, while martech helps you connect with established prospects.
  • Examples of ad tech are Undertone, AdPushup and Tapad.
  • Marketing tech examples include SEO, Google Analytics, Salesforce and Buffer.

Articles, webinars and discussions on marketing can spur some confusion in reference to advertising technology and marketing technology (sometimes shortened to “martech”). Columns argue about which industry to invest in, which is superior to the other and where their futures lie.

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