5 Tips for Allocating Your Digital Marketing Budget | AllBusiness.com

It’s no secret that digital marketing is essential to the success of any modern business. By the end of 2023, it’s expected that about 66.8% of all ad spend will be on digital platforms, with the majority spent on search and display advertising.

But for businesses that want to earn new customers online at a reasonable cost-per-acquisition, it can be difficult to determine how to allocate a digital marketing budget wisely. Between pay-per-click ads, SEO, native advertising, content marketing, and social media, there are so many options for brands to reach their target audience.

Read More

New Legislation Would Streamline EIDL Small Business Loan Application Process | Small Business Trends

The Streamlining EIDL Act is a bipartisan bill introduced in the U.S. Senate to improve the application process of the Economic Injury Disaster Loan (EIDL) as well as combat fraud in the program. The goal is to simplify the process so small businesses can quickly and effectively get answers to their applications.

New Legislation Would Streamline EIDL Small Business Loan Application Process

The need to come up with such a bill speaks to the level of bureaucracy that exists when small business owners fill out their EDIL applications. According to Senator Jim Risch (R-Idaho), small businesses in his state are struggling to get the answers they need on their EIDL applications from the SBA.

Read More

Apple’s AirTags Are Being Abused by Car Thieves, Stalkers | Digital Trends

Apple’s AirTags‘ potential as stalker tools have been taken full advantage of, based on stories that emerged over the past week. The reports come shortly after the company rolled out an Android app that allows users to detect unknown AirTags on their person.

Two such stories involve a man and a woman, both of whom reported AirTag trackers being detected on their cars. In the case of the former, it was likely done by car thieves in an attempt to steal the man’s Dodge Charger. According to the report from Fox 2 Detroit, this was just one of many cases in the past few months. The other report comes from a woman who discovered AirTags attached to the front wheel of her car after a night spent in a bar.

Read More

The 5 Most Valuable Advantages of Using Mobile Forms | The Startup Magazine

For a variety of reasons, people transition from paper forms to mobile forms. These include boosting productivity and reducing operational costs.

In today’s business world, digital forms on smartphones and tablets are no longer a fad, they’re the norm. It’s a race against the clock for companies that are still utilizing paper forms to keep up with their mobile-savvy rivals.

Benefits of Using a Mobile Form

SPEED

Even though the information was scarce yesterday, we’re getting there. Field workers’ ability to capture data on mobile devices and send it instantly with a button click is game-changing. Workers must return their paper forms for transcription and filing to the office instead of utilizing a fax machine on the working site, and they must find these forms again in the event of an audit. By using a mobile form app, out-of-the-the-field workers can submit forms to a back-office or digital storage location with a single button press.

Read More

Meet the Philadelphia Sustainable Fashion Maker That Recruits From Halfway Houses and Prisons | Inc.com

Kimberly McGlonn knows the power of a good story.

In July, the education PhD and English teacher-turned-entrepreneur won first prize in the Small Biz Challenge, hosted by Inc. and the UPS Store. In doing so, she secured $25,000 for her company, Grant Blvd, a Philadelphia-based sustainable ­apparel startup that makes and sells upcycled clothing and accessories. And what set her apart in the competition was universal–deft improvisational skills and fluency with her business and its mission.

“It’s about owning your ‘why’ and using your business to align with your life and your sense of purpose,” McGlonn says. “Not only will you attract people who respect what you’re aspiring to build, but you’ll attract loyal customers as well.”

Read More

This Week in Apps: Apple’s App Privacy Report arrives, Google details Android 12 Go edition, Instagram tops 2B users | TechCrunch

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

The app industry continues to grow, with a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to the latest year-end reports. App Annie said global spending across iOS and Google Play is up to $135 billion in 2021, and that figure will likely be higher when its annual report, including third-party app stores in China, is released next year. Consumers also downloaded 10 billion more apps this year than in 2020, reaching nearly 140 billion in new installs, it found.

Read More

19 Work From Home Gift Ideas: Chairs, Desks, Webcams, and More | WIRED

MORE OF US are working from home than ever before thanks to the ongoing Covid-19 pandemic. The WIRED Gear team is comprised mostly of remote workers, and many of us have been working remotely for years. We know firsthand that between distractions, loneliness, and wearing sweatpants six days a week, sometimes remote workers could use a boost. If you’re looking to brighten up your favorite telecommuter’s life, this guide is full of gift ideas for all sorts of tastes and budgets. (Yes, you can be your own favorite telecommuter.)

Read More

How These Two Women Are Changing the Braless Clothes Movement | Entrepreneur

Bras and boobs — many people worldwide who are reading this can be like “I understand!” when I complain about how uncomfortable bras can be at times. Either the bras are cute but are meant for women with smaller bust sizes, or are ugly and expensive if you have a bigger bust. That’s where Frankly Apparel comes into play: they are a braless clothing company – the first of its kind – and they’re here to change things for those of us with bigger cup sizes.

Founders Heather Eaton and Jane Dong met at Stanford’s MBA program and successfully launched their braless clothing company via a Kickstarter campaign during the worst time of society’s existence. Heather is a former management consultant from Chicago’s Deloitte office, where she worked on everything from innovation-focused non-profits to movie studios. Jane worked at Goldman Sachs in New York as an Investment Banker where she was recruited after attending Columbia as a recruited golfer. When she realized paper storage company mergers weren’t her jam, she joined Uber and eventually ran UberEats US & Canada Driver Acquisition.

Read More

This top-ranking portable station brings you power wherever you go | New Atlas

While summer may be over, our outdoor adventures can continue. The EcoFlow RIVER Max Portable Power Station provides a reliable solution for a steady power supply while traveling to remote areas, allowing for versatile power when you need it most.

Rated 4.6 out of 5 stars on Amazon and an Amazon’s Choice contender, the RIVER Max packs an enormous amount of vigor. Named an industry-leading safe and reliable power supply, it is designed with X-Stream Charge technology that produces maximum power at any given time with its high conversion efficiency, powering up to 10 devices at once.

Read More

Kraft will pay you $20 not to make cheesecake for Christmas | CNN

Kraft is using its cream cheese shortage as a marketing opportunity.

For just a few days this holiday season, a limited number of people will be able to spend $20 on dessert and charge it to Kraft, owner of Philadelphia Cream Cheese. The premise: People who can’t bake cheesecakes because they can’t find cream cheese can get another baked good on Kraft’s dime.

Read More