Kraft will pay you $20 not to make cheesecake for Christmas | CNN


Kraft is using its cream cheese shortage as a marketing opportunity.

For just a few days this holiday season, a limited number of people will be able to spend $20 on dessert and charge it to Kraft, owner of Philadelphia Cream Cheese. The premise: People who can’t bake cheesecakes because they can’t find cream cheese can get another baked good on Kraft’s dime.

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