Launching a new business comes with plenty of financial pressure, and marketing budgets are often tight early on. But building a strong marketing plan doesn’t have to drain your budget. What it does require is time, consistency, and a willingness to test creative ways to reach customers.
Startup marketing is really about building momentum. Early on, that may mean experimenting with social media content, networking in your community, asking for referrals, or finding low-cost ways to get your brand in front of the right audience. The key is staying visible and continuing to learn what resonates with customers. Below, we share 14 startup marketing tips and explain how your marketing plan connects to the sales funnel.
