This month, Threads announced that it reached 400 million monthly active users — nearly as many as X (née Twitter). That’s almost half a billion people.
Threads is the Big Bang Theory of social media. Bland, boring, largely unoffensive, and somehow, it was the most popular show on television for years. Game of Thrones got the cultural and critical attention, but Old Sheldon retained a steady audience of nearly the same size. At any given time, “Twitter” and “X” are searched somewhere between 12 and 30 times more than “Threads” on Google, according to the search engine’s Trends data. Threads is a popular platform without much of an identity. And maybe that’s a good thing: X’s cultural relevance is inseparable from the constant churn of Elon Musk drama, just like how Game of Thrones’ cultural legacy is forever tied to its spectacularly bad final season.
Dispatches From The Front 