According to Oscar Wilde, imitation is the sincerest form of flattery. If that’s true, then TikTok must be the most flattered app out there. Everyone wants to be it or beat it or both — and Facebook just made another move to do just that.
On Wednesday, Facebook announced the newest TikTok-ification of its site by rolling out a new full-screen video player on its app, much like the vertical video format TikTok made so famous. All of the Reels you see on Facebook, along with longer videos and Live content, will all be shown to you via a full-screen, vertically-oriented video. The social media giant also purports to have “improved recommendations for videos of all lengths we think you’re most likely to enjoy based on your interests.”
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