Facebook and Instagram are launching subscriptions in most of Europe that will remove adverts from the platforms.
People using the Meta-owned platforms will be able to pay €9.99 (£8.72) per month for an ad-free experience. It will not be available in the UK.
In January, Meta was fined €390m for breaking EU data rules around ads.
The regulator said at the time the firm could not “force consent” by saying consumers must accept how their data is used or leave the platforms.
The subscription tier will be exclusive to people in the EU, European Economic Area and Switzerland from November.
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