On TikTok, all it takes is one viral video or trend to make a product sell out at an exponential rate.
And while this is good news for some retailers looking to make a splash, it can have an adverse effect on companies in smaller markets that quickly run out of items without being able to immediately restock.
This has been the case for Fruit Roll-Ups, the famed sweet snack that recently went viral on TikTok after users started a trend of taking a scoop of mango sorbet (or another ice cream) and placing it inside a roll-up, which quickly (and surprisingly) hardens to become crunchy.
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