THE ICONIC BRAND’S latest venture is a metaverse play called .Swoosh, a Web3-enabled platform where people will be able to buy its virtual products. It’s essentially a marketplace, which makes sense because the breathlessly hyped internet of the future is much like the internet of the present: dominated by commerce.
Swoosh exists on a domain named “.nike” and will be an experimental digital space for registered members. It’s currently in beta, and registration to join opens on November 18.
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