Many businesses enter a preestablished market — restaurants and bars, for example, or office supply manufacturers — but some attempt to establish a brand-new market. It takes innovators to change the world through boldness and risk. Unfortunately, not every innovator actually manages to change anything. Whether the following products are destined for revolutionary glory or just too far ahead of their time to find a customer base, we salute them.
The Salt-Enhancing Chopsticks
About 9 in 10 Americans consume excessive sodium, according to the CDC. While this can lead to cardiovascular complications, let’s face it: Salt tastes really good.
But what if a small amount could taste just as good as a heaping spoonful?