Effective Networking Isn’t As Hard As You Think: How to Make Valuable Connections | All Business

Networking can get a bad rap, with the word bringing back the horror of having to make small talk at awkward events. However, at its core, effective networking is simply a case of identifying and forming mutually beneficial relationships.

Some aspects of networking are specific to investors, whereas others are particularly relevant to entrepreneurs and business founders. However, the two groups share one thing in common: they need each other to thrive. They are (or should be) looking for that new relationship that kick-starts the business or opens the door to a fantastic new investment opportunity.

Yes, it’s a cliché, but only because it’s true: investors don’t invest in products, they invest in people.

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