What’s the first thing you do when seeking the services of a new business? Chances are you look them up on Google. More than 60% of customers check Google reviews online before they visit a business. Understandably, they want to check out the experience others have had with your company before they commit to you.
This is why Google reviews are important, and why you should put effort into acquiring them. The first thing that appears when you search for a business on Google is that business’ reviews and average rating, and if these are not good, chances are potential customers will go elsewhere.