Social Media Retargeting: How To Do It Like A Pro | AllBusiness.com


Social media advertisements have the power to bring in new customers and reinvigorate existing ones. The trick is knowing how to target the right audience with the right approach. Here is a look at social media retargeting and how it works, along with some best practices.

Understanding social media retargeting

While scrolling through Facebook, a consumer sees an ad for an item that they searched for or interacted with in the past. The ad reminds them of their interest in the item and brings them back to the original site where the item was viewed. Once they’re on the website, they may decide to purchase the item or otherwise convert.

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