Learn how to change your company identity while maintaining your customer base.
- Rebranding your company can involve updating your design, mission and name.
- Before tackling this endeavor, consider your strategy and motivation for rebranding.
- Engage your current customer base throughout the process.
- This article is for small business owners seeking to rebrand.
Rebranding can take many forms, from renaming your company to implementing a new business model. While these changes are taking place, businesses must still work to connect and communicate with customers.
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