How to Rebrand Without Losing Your Audience |

Learn how to change your company identity while maintaining your customer base.

  • Rebranding your company can involve updating your design, mission and name.
  • Before tackling this endeavor, consider your strategy and motivation for rebranding.
  • Engage your current customer base throughout the process.
  • This article is for small business owners seeking to rebrand.

Rebranding can take many forms, from renaming your company to implementing a new business model. While these changes are taking place, businesses must still work to connect and communicate with customers.

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