What to Do If Your New Business Has No Customers | AllBusiness.com

Inspiration strikes and you decide to launch your business. After all, if you build it, [they] will come, right? So, you set up shop. And then…nothing. Nada. Zilch. In fact, is that the sound of crickets?

Here’s that dreaded question no entrepreneur wants to think about, let alone ask: What if nobody goes to your business when you launch? What if your new business has no customers? Gasp! Did I just say that out loud?

I’ll let you in on a little secret. Anticlimactic business openings happen (more often than you think). So if you build it and they don’t come, don’t panic. Handle it like the great entrepreneurs who came before you have been doing for years.

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