12 Email Marketing Pet Peeves to Avoid in Campaigns | AllBusiness.com


Email marketing campaigns can be a cost-effective way to reach a lot of people in a very short period of time. However, many companies rely on ineffective practices, like clichéd subject lines and recycled “limited-time offers.” These practices can be annoying to readers and cause your email to end up in the trash.

Here, members of Young Entrepreneur Council share their biggest email marketing pet peeves and why you should avoid them. What’s a pet peeve of yours when it comes to email marketing, and why are businesses better served avoiding that strategy?

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