More Walmart ‘rollbacks’ are coming | CNN


Expect to see more bright-red “Rollback” signs at Walmart stores as inflation bites, the company said Thursday.

Rollbacks, or temporary price reductions on an item, are Walmart’s version of a sale. Walmart decides which products to drop prices on based on factors like discounts it receives from suppliers or excess inventory.

Walmart had more products on rollbacks last quarter compared to the previous one — and the company will continue adding them to highlight value prices for shoppers. Why every Costco product is called ‘Kirkland Signature’

“We use rollbacks to communicate not only the reality of prices are coming down at some places, but the emotion or perception we want customers to have about us,” Walmart CEO Doug McMillon said on a post-earnings conference call with analysts.

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