Starbucks Set to Increase Prices in All Stores, Once Again | Entrepreneur


There might be some bad news for Starbucks regulars, and they can thank the seemingly never-ending supply chain issues for it.

Starbucks reported that it will be increasing prices in stores later this year thanks to less than stellar Q1 2022 results. Though total revenue topped estimates at about $8.05 billion, earnings did not meet Wall Street’s expectations.

“Our pricing strategy … is driven by several factors such as inflation rates, partner investments, the infrastructure investments that we want to make, and then obviously, the investments we want to make on continuing the innovation pipeline. We do all those things while balancing the premium value for our customers and the experience we want to provide them,” John Culver, group president of North America and COO of Starbucks said on its quarterly earnings call.

Read More

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s