6 Marketing Translation Tips to Grow a Small Business | AllBusiness.com


When it comes to the global market, many people tend to think of it as a playground for big businesses. But that doesn’t have to be the case—it’s now easier than ever for small businesses to do business abroad, thanks to the possibilities of digital marketing and international logistics.

But if you want your business to truly reach a global audience, you need to speak to them on their terms; English alone isn’t going to cut it. Research shows that 76% of consumers around the world prefer to buy products with information in their own language.

What this means is that any business looking to break into a foreign market needs to consider marketing translation a part of their expansion strategy. If you look at successful businesses with a solid global reach, you’ll find that they make the effort to reach out to customers in their native language in many areas, including product design, advertising, and customer service.

Read More

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s