As supply chain issues continue to disrupt major retailers in the US, smaller businesses, which are less reliant on complex global supply chain procedures, are less predisposed to disruption this holiday season.
An example of small businesses avoiding supply chain issues can be found at Etsy. According to Josh Silverman, CEO of the ecommerce company, the vast majority of Etsy sellers are businesses that source raw materials locally.
As such, they are not susceptible to the supply chain issues currently hobbling larger retailers.
Etsy Sellers Avoiding Supply Chain Shortages, CEO Says
Silverman’s unveilings show the resilience and agility of small businesses. They also offer confidence to small business owners as we move into the holiday season that their business won’t be adversely affected by the widely-hyped supply chain disruption.