Blaze Pizza, Bojangles execs discuss switching from a transactional mindset to a customer mindset| Fast Casual Executive Summit | Food Truck Operator


There’s no such thing as restaurant transactions — there are only customers. The top 5% of guests drive approximately 30% of sales, and any restaurant brand that doesn’t prioritize increasing customer lifetime value is now at risk.

Those are the big takeaways from the “Why Restaurants Are Ditching the Transactional Mindset to Focus on Customers” panel session at the recent Fast Casual Executive Summit held in Charlotte, North Carolina. The annual event was well attended, according to organizers. The summit is one of several foodservice and technology industry events run by Networld Media Group. A virtual event, #QSRNext, will take place Nov. 9.

Panelists included Todd Madlener, president and COO of Coolgreens; Aaron Noveshen, CEO of Starbird and founder and chairman of The Culinary Edge; Sergio Perez, senior director of Omnichannel, Bojangles and Vince Szwajkowski, CMO at Blaze Pizza. Mike Vichich, co-founder and CEO of sponsor Wisely moderated the panel.

Read More

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s