Millennials have been blamed for killing cereal, cable TV, and so many other things, but what if they’re really killing gift cards?
Bankrate.com has discovered that 51% of U.S. adults forget to use gift cards, vouchers, and store credits, to the tune of $15.3 billion. That’s an average per-person value of $116. Among gift-card delinquents, 56% are millennials with an average per-person value of $139, versus 52% of baby boomers ($113), 47% of Gen Xers ($112), and 46% of Gen Zers ($81).
But millennials aren’t the biggest cohort planning to spend those suckers. Baby boomers are No. 1 on that list, with 63% saying they planned to utilize their outstanding gift cards, vouchers, and store credits, followed by Gen Xers at 54%. Millennials come in at 42% and Gen Zers at 32%.
Dispatches From The Front 