Millennials outnumber everyone else in America. On paper they should be the perfect consumers to help a robust economy well into the second half of the 21t century.
But a new report suggests that big companies are having a sudden realization–something that almost every one of the 83.1 million Millennial Americans knew a long time ago, and in fact that they’ve been screaming from the proverbial rooftops.
It’s that while as a generation Millennials are “digitally native, mobile oriented, media savvy, politically progressive, ethnically diverse, well-educated and culturally savvy,” as Adweek put it recently, they also have one other giant defining characteristic:
They’re kinda broke.
Millennials have been the target of more scrutiny than any other generation. Why? Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million. Baby Boomers were a significant force in terms of purchasing power, political direction and now retirement as they have moved through their lives. Millennials, sometimes called Echo Boomers, are expected to have an equal or greater influence on society.
How Two Millennials Spun Celebrities’ Instagram Comments Into a Full-Time Job and 800,000 Followers | Entrepreneur
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Posted in New Business ideas
Tagged celebrities, Instagram Comments, millennials