Tag Archives: millennials

Marketing to Millennials | Lydia Mehit

Posted on August 6, 2018 by | Leave a comment

dont-shop-alone-fd-lgMillennials have been the target of more scrutiny than any other generation. Why?  Because as a generation, they are larger than the Baby Boomer generation that clocked in at 77 million.  Baby Boomers were a significant force in terms of purchasing power, political direction and now retirement as they have moved through their lives.  Millennials, sometimes called Echo Boomers, are expected to have an equal or greater influence on society.

Representing 25% of the population, and 80 million strong, Millennials are generally agreed to have been born between 1980 – 2000.  You will also hear them referred to as Generation Y.   The youngest Millennials are 18 years of age while the oldest will be 38 in 2018.

What has this intense scrutiny revealed about these consumers?

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Are Millennials More Or Less Likely To Start Their Own Businesses? | Forbes

Posted on May 2, 2018 by | Leave a comment

Are Millennials More or Less Likely to Start Their Own Businesses?

The millennial generation is shaping the modern workforce—whether you like it or not. They’ve been blamed for a host of problems, such as being too entitled and obsessed with social media, and credited with several positives, such as appreciating creativity and having higher moral values. But of course, all of this depends on who you ask—some people claim these traits are inherent in the millennial generation, while others assert that they’re attributable to the coincidental youth of this particular generation or exist purely as anecdotal evidence.

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37% of Japanese millennials expect to work till they die | CNN Money

Posted on January 5, 2018 by | 2 comments

37% of Japanese millennials expect to work till they die

Millennials now the largest living generation. If you type “millennials are” into Google, the search engine will suggest you complete the thought with “lazy,” “stupid” or “entitled.”

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Credit Karma touts $500 million in revenues | TechCrunch

Posted on June 28, 2017 by | Leave a comment

It turns out that you can make a lot of money by giving stuff away for free. That’s the lesson from Credit Karma, which today is announcing that it’s running its business profitably after earning $500 million in revenues last year.

Credit Karma launched to help consumers better understand their finances and to provide access to better financial products. Its flagship product is a free credit report and credit monitoring service, which it launched five years ago. Since then, the company has signed up more than 70 million users, which includes about one half of all millennials in the U.S.

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Why America’s Aging Casual-Dining Chains Are Quietly Building Fast-Casual Restaurants – Adweek

Posted on February 16, 2017 by | Leave a comment

Late in 2015, a new restaurant opened in Winter Park, Fla., a northern suburb of Orlando. It’s a big room with exposed ductwork, an open kitchen along one wall and a long bar skirting the other. The cooks there cut and smoke all the meats in house, and many of the ingredients are locally sourced. The patrons, not surprisingly, skew young, which also probably explains menu items like chicken waffles, Wonuts (a hybrid of waffles and donuts) and a pretzel braid appetizer that comes with a Samuel Adams cheese fondue. Out on the patio, you’ll find “Yappy Hour,” a happy hour with dogs invited, though you’ll probably have to wait for a table—weekends often see lines out the door.

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Millennials: 10 Things Old Farts Won’t Tell You About Entrepreneurship (Tenth in a Series) | Peter Mehit

Posted on February 6, 2017 by | Leave a comment

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10. Plan for Daylight | Peter Mehit

I was flying from Philadelphia to Dallas.  It was an early Thursday morning flight and almost empty.  I got a complimentary bump to first class and sat at the front bulkhead, half awake with a pile of papers in the empty seat next to me.  The cabin PA crackled to life.

“We got a problem,” the captain said in that droll voice that we all make fun of.  Then the plane went into the steepest dive I’ve ever experienced. “Everything’s going to be okay,” he added, I think as an afterthought.

But things were pretty far from okay.  Oxygen masks dropped from the ceiling and then floated in the air, weightless.  My papers were floating off the seat cushion and in that moment, I noticed that I was weightless too.  It only lasted for about five, maybe ten seconds and it would have been the coolest thing ever, if it weren’t totally terrifying.

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Millennials 10 Things Old Farts Won’t Tell You About Entrepreneurship (Number 7): Be Wrong, Be Strong | Peter Mehit

Posted on January 4, 2017 by | 1 comment

The ability to be truthful goes directly to the heart of whether you get funding, attract customers and recruit great employees. But that is just one part of it. The ability to be wrong can determine if you survive at all.

We’ve all had bosses, friends and relatives that just couldn’t admit they’d made a mistake.  We know how we feel when we know the facts and someone tells us we’re wrong or don’t understand.  The longer we are in that environment, the less we trust the person, the more we doubt reality, or both.

Make no mistake, we presently live in a say anything to win environment.  Sometimes people are intentionally dishonest.  These situations tend to be self-liquidating.  Elizabeth Holmes of Theranos, who famously said that having a backup plan is admitting failure, is the latest example where outright deceit brought someone crashing down. While spectacular, these cases relatively rare.

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The Pros And Cons of An Open-plan Office | CoolBusinessIdeas.com

Posted on December 5, 2016 by | Leave a comment

The open plan office has become a fixture of the modern workplace. Private offices and cube farms have been replaced by flexible workspaces with little or no partitions. 60% of companies have now adopted open plan layouts, with more than a third having changed from closed to open layout within the past five years.

The trend is particularly prevalent in London, where a rise in flexible serviced offices has contributed to the layout’s increasing popularity. A Deloitte report on office occupation in central London found that floor space dedicated to serviced offices has increased by 67% since 2004.

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Most Millennials Want to Be Like Zuckerberg: Work Flexible Hours, Call the Shots | NBC News

Posted on September 22, 2016 by | Leave a comment

Millennials are six times more likely than baby boomers to set up shop for themselves, according to a new survey. And, sorry, Mom and Dad, their new role model is none other than Facebook CEO Mark Zuckerberg.

In an effort to understand the future of work, GoDaddy and Morar Consulting surveyed 7,291 professionals in the United States, Australia, Brazil, Canada, China, Hong King, India, Mexico, Singapore, Turkey and the United Kingdom.

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Millennials: 10 Things Old Farts Won’t Tell You About Entrepreneurship (Sixth in the series)

Posted on May 10, 2016 by | Leave a comment

Rocks

6. Investors and The Rule of Rocks

Shark Tank has done a lot to raise the level of wishful thinking in America.  Many people believe that if you find the right ten slides, or the perfect 30 seconds, you’ll be able to extend your hand and a check will float from the ether and drop into the palm of your hand.

Oh, that this were true.

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