Magazine ads featuring sex are on the rise, with the exception of two not-too-sexy industries.
- Advertisers use sexual imagery to attract sales of products as diverse as perfume and cheeseburgers.
- While using sexy ads might seem like a risky choice, studies show that it works.
- Sex sells because it immediately grabs attention.
- This article is for business owners and marketers considering various approaches to advertising that might catch the attention of their target audience.
Sex still sells: A study from the University of Georgia (UGA) looked at sexual ads that have appeared in magazines over the last 30 years and found that the numbers are going up.