As the next generation of young soccer whizzes in South Africa breathlessly out-dribble opponents and score mesmerizing free kicks, many of those future Cristiano Ronaldos might already be showcasing those tricks on a pitch made of potato chip bags.
Chips company Lay’s is making inroads into its impact goals by, well, putting up goals. In a project that combines environmental sustainability with community youth engagement, the salty-snack giant is partnering with its longtime Champions League partner, UEFA, and grassroots soccer organization Streetfootballworld to provide the world’s first five soccer fields made out of potato chip bags.
Dispatches From The Front 