Lay’s is building community soccer fields out of recycled potato chips | Fast Company

As the next generation of young soccer whizzes in South Africa breathlessly out-dribble opponents and score mesmerizing free kicks, many of those future Cristiano Ronaldos might already be showcasing those tricks on a pitch made of potato chip bags.

Chips company Lay’s is making inroads into its impact goals by, well, putting up goals. In a project that combines environmental sustainability with community youth engagement, the salty-snack giant is partnering with its longtime Champions League partner, UEFA, and grassroots soccer organization Streetfootballworld to provide the world’s first five soccer fields made out of potato chip bags.

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