At this moment in time, Apple owns the smartwatch space, and the Apple Watch’s status as the world’s bestselling watch is well-deserved. Google, on the other hand, has let Wear OS stagnate over the years, and while the dedicated companies that use Wear OS keep making great hardware, the software usually feels substandard.
Samsung makes the only true competitor to the Apple Watch. The Galaxy Watch 3’s fluid, well-designed Tizen software and innovative control system make it a winner, but it lacks Google apps and services. Neither Google nor Samsung can beat Apple on their own, but perhaps together they can?
That’s what was announced at Google I/O 2021. Google’s new “Wear” software is an exciting mash-up of Wear OS and Samsung’s Tizen, complete with Fitbit’s comprehensive health tech for good measure. Apple may not be shaking in its boots yet, but for the first time, it should be looking over its shoulder to see what’s coming.