Andy Jassy will be leading Amazon through a pivotal period when he takes the e-commerce giant’s helm from founder and CEO Jeff Bezos this summer. On the one hand, the pandemic has further expanded Amazon’s impact on consumers, businesses, and governments. It’s little wonder that the company ended the fourth quarter of 2020 with more than $125 billion in sales, its biggest quarter ever.
At the same time, Amazon is facing unprecedented scrutiny, including in regard to how its actions affect small businesses and third-party sellers on its platform. The company is facing multiple antitrust lawsuits and may face more regulatory action this year in the U.S. and the E.U. How Jassy handles it will have important consequences for small businesses trying to compete with Amazon. And regardless of the outcome, his selection as CEO will also influence the fortunes of private companies hoping to get acquired by Amazon, as well as those that rely on it for their sales.