79% of Consumers Say They’re Comfortable Shopping In Stores | Small Business Trends


Some 79% of consumers say they’re comfortable shopping in stores this holiday season according to a survey by Square and Wakefield Research. A further 40% of consumers say they will at least do half of their shopping in-store.

The findings of the survey dispel fears by retailers that this holiday season will see a drop in in-store purchases. This as 56% of retailers are expecting many consumers to not shop in-store at all. More importantly, 52% of those surveyed are more likely to support small and local businesses this holiday season than the past year.

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