Just surviving will be a huge success for most small businesses this year.
Yet Meriwether Cider in Boise, Idaho, is on track to meet that mark, thanks in large part to Covid-related federal assistance, according to Ann Leadbetter, who owns the business with her husband and two daughters.
Also helpful: Meriwether Cider makes money a few ways, so while some lines of revenue took a hit, others went up. Sales are down at its two sit-down venues — a cider house in downtown Boise and a smaller tap room at its bottling facility in nearby Garden City. So are its sales to bars and restaurants. But the company has made more from its distribution to grocery stores and the curbside pickup it now offers customers.