As consumers continue to turn their attention to organic, plant-based, and nutritionally dense foods, we’re beginning to see a rise in the growth of some unlikely and (literally) small products – namely, seeds. Products like buckwheat, hemp, flax, and chia were on the margins of the health food market just a few years ago, but the seed market will likely grow quite a bit in the near future.
Buckwheat, for example, is expected to reach a valuation of $1.8 billion globally by 2027, primarily due to increased demand in the food and beverage sector. Chia, once better known as a kitschy houseplant, is still selling fairly modestly ($66.5 million in 2018), but is growing even faster, at a rate of 5.8 percent. Flaxseed is growing even more rapidly, at a projected rate of 12.7 percent. And of course, hemp seeds have enjoyed a boost from the general growth of the cannabis product market and are expected to continue to grow to $480 million by 2024.