Communication Overload Impacts Employee Performance | Small Business Trends


How Communication Overload Affects Employee Performance

GuideSpark CEO Keith Kitani said in an email to Small Business Trends, “Competition for employee attention is intense, especially when you consider the sheer volume of communications that employees receive every day, so it’s easy for a company’s important communications to get lost in the noise.”

GuideSpark’s survey also found that employees receive about nine emails per day that fall into the category of strategic corporate communications. In most cases, these are the messages you really need to get through and make an impact on your team. But they’re usually mixed in with all the other, less important messages. And even if they do get through, employees end up wasting tons of time sifting through their inbox daily to make sure those important communications get addressed.

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